Running a Promotion on Facebook? Yeah, Piece of Cake – Guest Post by Jenny Dammann, Creative Memories

From Jennifer: Today’s guest column is by none other than the great Jenny Dammann from Creative Memories.  I have had the great privilege of working with Creative Memories from the inception of their social media program, and one of the fringe benefits has been getting to know “Rock Star Jenny”!  In today’s post, she shares some information about a great service they’ve used to run promotions for the company.  Enjoy!

Running a Promotion on Facebook? Yeah, Piece of Cake
by Jenny Dammann

Jenny Dammann

When I got the green light to start brainstorming ideas for a fun contest on our Creative Memories Facebook Page, I was ecstatic. I mean, I’d been waiting to do something super coolio on our fan page for months, and here was my chance. So imagine how bummed out I was when I did some digging, only to find info on running Facebook promotions or contests – info that claimed that if you wanted to run one, you had to be among an elite group of folks who spent no less than $10,000 per month in advertising on Facebook.

Ooookay. Well, we don’t spend that kind of money advertising on Facebook. In fact, we don’t advertise there at all.

So… I did the next logical thing I could do. I sent The Fonginator a frantic email asking what to do next. You know, because I had this super awesome idea for this contest and I wasn’t about to give up that easily. Lucky for us, she rocks. And so of course she was already all over this. She replied with a quick solution – a company that provides ready-made promotion Applications for you to easily customize and plug in to your Facebook Fan Page. {Insert angelic music & lights here} And it doesn’t cost you ten grand a month. In fact, we recently ran a fantastic little photo contest to celebrate Moms, and it only cost us a few hundred dollars. It’s very user-friendly, you don’t have to know how to write one iota of code, and with just a series of clicks, your contest can be ready to rock ‘n roll. (Oh, and by the way… their customer service ROCKS too.)

See, Wildfire has this great partnership with Facebook which allows them to stay on top of the latest Facebook rules & regulations, and it also allows them to provide all of us with a great, low-cost way of running a promotion. And you don’t have to worry about that minor detail of spending 10 G’s a month advertising. That just goes by the wayside if you run your promotion through WildFire. It’s a beautiful thing.

So if you’re thinking about running some sort of promotion on your fan page, like a photo or video contest, sweepstakes, etc. don’t be afraid. It’s painless & fun. I promise!

They said it couldn’t be done. They said Creative Memories was mad to try. But behold, a crazed experimentation has produced a hybrid of techie, creative and cool. And they call her Jenny Dammann. Jenny is the Social Media Coordinator for Creative Memories, a company that pioneered the scrapbooking industry. Jenny began working with Creative Memories in 2007 as a web marketing specialist before shifting her focus to social media efforts in the fall of 2009.  She is now the voice behind Creative Memories’ online social media presences.

5 Responses to Running a Promotion on Facebook? Yeah, Piece of Cake – Guest Post by Jenny Dammann, Creative Memories
  1. David S
    May 17, 2010 | 12:36 pm

    Hi,

    When you launched the contest with Wildfire, did you also get Facebook approval for the contest or did Wildfire take care of that too?

    • Jennifer Fong
      May 17, 2010 | 1:37 pm

      I can answer this one. You don’t need Facebook approval for contests run through Wildfire, because the part that Facebook regulates when it happens on platform actually happens off of Facebook. Therefore, no approval necessary!

  2. Jill Pfeferf
    May 11, 2010 | 6:40 pm

    We did a contest with wildfire and it was great! Great way to get people to my website and fan page. It is easy to use and you can’t beat the cost! Best of all, my children’s kindergarten teacher won fair and square!

  3. Jenny Dammann
    May 11, 2010 | 12:56 pm

    Hi Sara!
    Wildfire does have easy couponing, but as for any contest… you’d just want to run the rules by a legal counsel. We are fortunate to have a legal team internally that I just type up a summary of what our contest will consist of, and what the rules & stipulations will be so they can approve it. Generally it’s pretty painless.

    I hope that helps 🙂

  4. Sara H.
    May 11, 2010 | 12:23 pm

    I’ve looked at the wildfire aps a few times but because of the low budget of my company, doing a contest on Facebook isn’t an option at the moment. Thus, we have kept our contests off Facebook to keep within Facebook guidelines.
    After doing a lot of social media research I have found that having some sort of promotion on Facebook helps boost fans (or “likes” as it has been recently changed to). I’ve thought of offering a coupon or other special offer using the FBML tab application. Do you know of any guidelines or rules regarding such a promotion that I should be aware of before continuing? I’m a bit confused on this issue when reading through the Facebook Promotions Guidelines.

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