Saying Thank You Makes a Big Difference

image credit: woodlywonderwords

I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t get that at a big box store!

So it was really nice to get the Thanksgiving card in the mail the other day from one of the direct sellers I shop with. Complete with a sweet handwritten note inside. It made my day.

And it got me to thinking about how special you can make your customers feel, by taking advantage of the Thanksgiving season.

  • By sending out a thank you to your customers now, instead of waiting for the December holidays when everyone sends stuff out, you stand out, and your message gets noticed more. Everyone sends stuff in December. How many Thanksgiving cards do YOU receive?
  • If someone needs something for the December holidays, your note of appreciation in November reminds them of your business, and may generate additional orders.
  • A genuine, handwritten thank you makes your customers feel special. The fact that you took the time to personally write a “thank you” sets you MILES apart from your competitors. And we all prefer to shop where we are appreciated.

So this Thanksgiving, consider taking some time to let your customers know how thankful you are for them. It can make a HUGE difference.

And Happy Thanksgiving to all of my American readers. I am thankful to all of you, American and international, for supporting this blog all these years, and consistently sharing your thoughts and ideas here. The community here is wonderful, and I’m so grateful to be a part of it.

How do you let your customers know that you’re thankful for them? Would love to read your thoughts in the comments below!

10 Responses to Saying Thank You Makes a Big Difference
  1. Debbie Blunt
    October 28, 2013 | 4:22 pm

    You are so right on Jennifer! It seems that between texting and email, we have forgotten how fun it is to get a real card in the mail. Personally I love to send cards to people and try to send out 2 cards a day, minimum. I also try to make it a habit to get the mailing address and birthday of people I network with so I can remember them on their special day.
    The more gratitude we send out, the more we receive!

  2. jennifer
    November 24, 2011 | 4:24 am

    You are so right I have just entered the direct selling world so I am thankful I came to this site so I can start of the right way
    jennifer recently posted..November Warmer and Scent of the Month CHECK IT OUT

  3. Sherry Turner
    November 22, 2011 | 11:35 am

    Thanks for opening this topic up Jennifer! I typically send an email – I know, I know – not what we’re discussing here! But…in the email I let them know how much I appreciate them and am thankful for them and I include a “special.’ Something outside what my company offers. My clients seem to love my ‘specials’ and definitely take advantage of them – it has helped to create loyalty between us. They recognize I am doing something extra for them and that I will go the extra mile because I truly do appreciate them. Throughout the year I work to build these relationships – get to know them better so I can truly be of service. Not easy to do as the number of clients grows and grows – I recognize this is a challenge we all face.

    When Thanksgiving comes around the email from me is not out of the blue but a natural continuation. I’m sure everyone has the same experience and relationships with their clients but I love talking about it because it is such a blessing!!!

    Happy Thanksgiving! xo

  4. Betsy Kohan
    November 21, 2011 | 11:47 am

    Thank you for posting this. I recently heard a statistic on a radio program that really surprised me–the average person now only receives a hand addressed mail item every 7 wks when it used to be every 2 wks. And these are usually the first piece of mail opened. In this day and age of online ordering and email, it is easy to let that be our source of contact but nothing can replace the value of a hand written note. I believe it is really what sets direct sellers apart from retail sellers.

    • Jennifer Fong
      November 22, 2011 | 10:09 am

      Wow that’s a fascinating statistic Betsy. It’s true, in the battle for attention these days, the handwritten note may be one of our very best resources!

  5. HeatherS
    November 21, 2011 | 9:05 am

    Hi Jennifer,
    Creative Memories routinely suggests we hold our annual Open House in November. My group of consultants (downline & co-consultants) who often work one together have been working it as a customer appreciation event for years. We set up a “gift buffet” for our customers with baskets of little gifts W/ notecards to let people know we appreciate their business this year. There’s a Thank You for attending gift always, then Thank You for hosting a party this year, Thank you for attending one of our all-day workshops, Thank you for attending our weekend retreat, etc. Customers love “shopping” to gift buffet and picking up their loot – CM creates special gifts for us to use and then we extend it by using small sticker packs, gift certificates for % of a product, free workshops, etc. It’s really a fun little idea I thought I’d pass around because most consultants could probably adapt it to their own open house.

    • Jennifer Fong
      November 21, 2011 | 10:41 am

      Great idea Heather! Thanks for sharing!

  6. Sharon Mayers
    November 21, 2011 | 8:27 am

    Hi Jennifer
    Thank you for raising this topic. I wrote an article some months back on this same subject. I believe it is really important to let your customers know how much you appreciate their loyalty to you. People love to know that they are appreciated.

    I routinely send out Thank You cards to all my customers letting them know how much I appreciate their business. It’s just good manners.

    Have a Happy Thanksgiving!

    • Jennifer Fong
      November 21, 2011 | 10:41 am

      Absolutely. I’m thankful I got to meet YOU this year in person my friend! 🙂

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