Should I Comment As My Page or My Profile?

This post is inspired by a conversation I saw on the Facebook Page of Kim Castleberry. It was a great point, and something I hadn’t given a lot of thought to. So thank you, Kim, for a great conversation starter.

Recently Facebook has given us the option of commenting on other Facebook Pages as our Page as opposed to our Profile. Essentially, this means that you can either leave a comment as yourself, or as your Page. On the surface, you can look at this and say, “Hey! This is great for branding and traffic. Everyone will see my comment and come to my Facebook Page.”

To which I reply with a hesitant “Yes, but…”

Kim and some of the commenters shared some great guidelines in the discussion I saw on her Page. Some of these include:

  1. If the discussion is relevant to the context of your Page, you may leave a comment as your Page. (But avoid overdoing it, or you could get banned by the Page’s admin as overly self-promotional.)
  2. If the Page you’re leaving a comment on is completely unrelated to your Page, comment as your Profile.
  3. If you comment as your Page, and your name isn’t included in your Page title, be sure to SIGN your post with your name (so you’re seen as a person, rather than a logo.) For example, at the end of your post add: ~ Jennifer
  4. Don’t be overly self-promotional when commenting as your Page (or your Profile, for that matter!) Be sure every comment you leave is relevant to the discussion.

Here are some other tips I would share with you, should you decide to comment as your Page.

  • Avoid posting brand new comments to a Page’s Wall as your Page. This can be perceived as spamming, especially if your Page’s picture is a logo or a product (it really should be your photo.) If you must leave a wall post as a Page, do it with GREAT discretion.
  • If the Page you are commenting on is a competitor of yours, it is bad manners to comment as your Page. Comment as your Profile only.

So you may be saying to yourself, “I didn’t even know I COULD comment as my Page! How do I do that?”

It’s quite simple.

  1. In the upper-right corner of Facebook, click Account.
  2. Select “Use Facebook as Page.” If you have more than one Page, you’ll need to select the Page you want to comment as.

Now when you navigate to any Facebook Page, you’ll leave a comment as your Page, as opposed to your Profile.

Do you comment as your Page? How do you feel about it when Pages comment on your Page? Is there any other advice you would give? Would love to read your thoughts in the comments below.

7 Responses to Should I Comment As My Page or My Profile?
  1. Candi Elm
    July 19, 2011 | 4:02 pm

    Hi Jen,

    Great info on this subject. It is a tough call and I think you explained it really well.

  2. Rae
    June 29, 2011 | 5:52 pm

    I just recently blogged about this myself. I think many people just aren’t aware of what they’re doing. I also warned people against clicking Like on a linked article, video, or audio clip unless they have read, watched, or listened to the whole thing. You’re giving your professional endorsement to something in front of your customers. It’s a good idea to know what you’re endorsing.

    As a matter of fact, in that blog I suggested you as a great resource for learning how to use Facebook effectively.

  3. Catherine James
    June 29, 2011 | 8:38 am

    This article was some timely as earlier this month I worked with many of the Jordan Essentials Reps about setting up a fan page. This topic is something that I touched on, and there there have been additional questions.

    I’ve shared the link to this article, as I’m sure it will help them decide when they wish to use their profile or their page.

    Thanks for addressing such timely topics.

  4. Philip Griffith
    June 29, 2011 | 8:27 am

    I noticed that you could “Use Facebook as your Page” about a month ago and have been doing it very sparingly. I liked some other pages that are related to my field and then look at them in the news feed. It gives me a way to see what people in my field and related pages are posting so I can be talking about the same or similar things. I just heard Karen Clark talk about posting as your page, mainly in response to other posts on another page. I do think it makes sence to only post as your page in places that are within your related field.

  5. Julia Baldwin
    June 29, 2011 | 7:58 am

    Perfect timing! I just made this mistake last night; however I quickly hit the ‘remove post’ button. 🙂 It does bring up a question though, am I correct in that I can only comment on Pages I have ‘liked’ as My Page? And, if that is true is it also true that posts on Pages I have ‘liked’ will appear on my Business Page News Feed and therefore they will appear on the Walls of people who have ‘liked’ my Page? Which brings me to my concern that if I don’t like only Pages that are relevant to my Business Page I may run the risk of losing ‘Fans’ because they don’t appreciate all the ‘irrelevant’ posts. Am I understanding this correctly? Still learning!!

  6. NooraK
    June 28, 2011 | 12:14 pm

    I occasionally post as my Page, but my Page is only a fan of a few select Pages that are related to my business.

    My issue is that I’ve had a few fellow consultants post on my Page as their Page. Wheni brought it up, they were not aware of what they were doing. So I think that “I didn’t know” part is big.

  7. Paul Young
    June 28, 2011 | 9:05 am

    To extend point #2, be careful what sort of pages you link yourself to–either by profile or page. Perhaps you feel strongly about abortion, gun control, or global warming, but are you willing to turn off a portion of your potential customers?

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