If you’ve been following along this week, you know we’re talking Facebook Pages. The horrific change that has turned Facebook Groups into an opt-out nightmare has made Groups unsuitable for direct sellers and their customers. As a result, those direct sellers who want a Facebook presence beyond their Profile should now look to a Page.
Now as I’ve been saying all week, you do NOT need a tricked-out Page to be successful. Part of the reason I’ve been leery of Pages to date is the fact that we can get so sucked into all the bells and whistles that we forget that Facebook is NOT our core business. Selling and recruiting is. I see some people work so hard to have all the “latest and greatest” applications on their pages, and then I see stats like one that went by yesterday from Jeff Widman at the Facebook Success Summit stating that 99.5% of the interaction on your Facebook page comes from the news feed, and not the Page itself. So all the time and effort put into tricking out your Page really doesn’t bring you much in the way of results at all.
So the mantra here is K.I.S.S. (Keep It Simple Smartie!) (Yes I know there are other versions, but I like this one.) As I mentioned in yesterday’s post, there are only a very few things you absolutely should have on your Facebook Page as a direct seller. These include:
- A way to contact you
- A link to the personal website your company provides (If you’re going to have a Facebook Page, PLEASE fork over the 10 bucks a month for a website. It’s a no-brainer. Otherwise you create a disconnect for your web-conscious customers.)
- A tab to sign up for your newsletter
- A way to import your blog posts, if you have a blog
- A link to your company’s Facebook Page, if they have one (builds credibility for your business)
- A custom Facebook URL (such as http://facebook.com/jenfongspeaks) Once you have 25 “likers” you can get yours at http://facebook.com/username.
So let’s talk about how to do each of these.
When you first create your Page, you’ll see your brand-new Page (unpublished) look like this:
You’ll notice an area where you can upload a photo for your Page (we talked about that in yesterday’s post). You’ll also see the default tab selection along the top. (The Get Started tab will disappear once you add content to your Page. This is for your benefit only.)
What I want to draw your attention to is the Edit Page link on the left (highlighted in blue in the image above.) It’s important for you to know where this link is, because this is what will take you to your administrative tools.
Now I’m assuming you’ve done what was taught yesterday, and uploaded your photo, etc. Today we’re going to talk about adding those essential elements. We’re going to keep it super-simple. Next week I’ll talk about some ways to add some (optional) more complex elements to your Page.
A Way to Contact You/Link to Your Personal Website/Link to Your Company Page
There are a couple ways to do this. First, in your info box below your picture (where it says Write something…), be sure to put your personal website address, as well as the Facebook Page of your company. I would also suggest that you include a business email address on your info tab, and any other information you’re comfortable sharing with the world about how to contact you. To access the Info tab, simply click it on your Page, and then choose Edit Information.
From there you can enter your business contact information in the Detailed Info section. Be sure to click Save and Done Editing when you’re through.
Now you’ll see that one of the things I recommend you provide is a way to sign up for your newsletter. This can get slightly more complex, and I’m going to cover this procedure next week. It’s not hard, especially if you have an autoresponder program such as Aweber, Mail Chimp, Constant Contact, etc. But I’ll talk more in depth about this next week.
A Way to Import Your Blog Posts
If you are a business blogger, importing your blog posts can be an excellent way to provide value to your business contacts. You’ll notice on my Facebook Page that I have a tab that says “blog.” To get this, I use an application within Facebook called NetworkedBlogs. Here’s how to get it.
- Remember that “Edit Page” link I showed you in the first screen shot? The link under your picture? Go ahead and click that. That will bring you to your Admin page.
- If you scroll to the bottom of this page, you’ll see a section called “More Applications.”
- Click the Browse More link, and this will bring you to the Applications main page within Facebook. This is a whole collection of applications – small programs that do something cool on a Facebook Page or Profile – that you can add to your Facebook Page. (DON’T GO CRAZY HERE!!!)
- In the Search box in the upper-left corner, I want you to type NetworkedBlogs and hit Enter on your keyboard. The NetworkedBlogs application will appear. Go ahead and click NetworkedBlogs in the search results.
- This will bring you to the NetworkedBlogs Facebook Page. Click the Go to Application button under the profile picture on this Page.
- You’ll need to add this application, and Register a Blog, in order to use this application. Go ahead and enter the required information to make this work for you. (Note: NetworkedBlogs requires you to add a small bit of code to your blog in order to confirm yourself as the author. You do this in a text widget, or alternately, you can ask your friends to confirm you as the author. Your blogging platform will determine which method you choose, and I’m not going into all that now. I am assuming if you know how to blog, this is not beyond you.)
- Be sure to select your PAGE to add this to. You may also want to add it to your Profile, which is also an option. This is done through the Syndication link.
- Once you have set this up, a Blog tab appears on your Facebook Page.
There is a lot of content in today’s post, so I’m going to wrap it up here. Next week we’ll get into more details, and I’ll devote a post to how to add your newsletter to your Facebook Page. But remember, your success with your Page comes from your ability to create engaging content that people will interact with. All the bells and whistles in the world won’t help you with that. We’ll also be talking about how to do that next week.
Have fun, and don’t spend a decade on this! Go sell something and recruit someone!
And if you haven’t yet, I invite you to join the conversation on my Facebook Page at http://facebook.com/jenfongspeaks.