Social Media Do’s and Don’t’s

When you begin using social media for your business, don’t you wish there was some kind of handbook?  A set of rules that says “do this” and “don’t do that”?  It would make it so much easier, wouldn’t it?

And while there are certainly many things that you need to think about when creating an effective social media for your strategy, today’s post contains some of the most essential do’s and don’t’s that you need to keep in mind if you plan to use social media to promote your business.

Do Don’t
  • Use your own photo, not your logo, as your profile picture
  • Be positive and nice.  No one likes to do business with someone that complains or argues in public.
  • Share links to valuable content, such as information articles your company shares, or that you read on blogs and websites.
  • Create an opt-in area for people that want business messages from you.  This can be a specific friend list that you target with certain updates, a group, or an email newsletter.
  • Schedule social media time and set a timer so you don’t spend hours online and not working your business.
  • Spend time daily building relationships with people by talking about THEM, not your business.
  • Hit the “Like” button and become a fan of the company Facebook Page.  It’s a great way to keep up with what’s going on in your company, and find resources you can pass along to your contacts.
  • Blast your friends with “join my team” and “buy my stuff” posts as your status updates.  These types of posts are only appropriate for people that have asked for business messages from you.
  • Argue, complain, or criticize on social networks.
  • Subject everyone to your strong opinions about politics and religion.  Why turn people off before they’ve had a chance to get to know you?
  • Share links to products through general status updates.
  • Subject your friends to a steady stream of apps.  If you want to play games, fine, but don’t let all your scores post to your wall.
  • Invite all your friends to events that aren’t local or applicable to them.  Take the extra time to invite only those people to whom the event applies.
  • Use inappropriate language or share inappropriate videos/photos.  This could embarrass someone who has a child looking over her shoulder.

What would you add to this list?  Would love to read your thoughts in the comments below.

And if this is helpful to you, why not share it with a friend?  Just click the Share button below.

Here’s to your great success!


5 Responses to Social Media Do’s and Don’t’s
  1. Raena Lynn
    March 28, 2011 | 8:18 pm

    Hello Jennifer, are you a member of TSA? I really like this article on social media and would like to post it on my blog of course giving you credit. I will be happy to share your articles with other people. I’m not selling anything and TSA is free and it’s awesome. Let me know. I found this article in an eFoods newsletter.

  2. Leigh Bordelon
    March 11, 2011 | 4:41 pm

    Don’t post the 3 pages of scientific data to prove your product is better than anyone else’s.

    Do – ask your customers who are happy with you to post kudos on your facebook! What are friends for? 😀

  3. Nadine
    July 23, 2010 | 12:22 pm

    I would add a Don’t. Don’t use commenting on a friend’s status as an opportunity to promote your product or business.

    • Jennifer Fong
      July 23, 2010 | 12:40 pm

      That’s a good one Nadine! Agreed!

  4. Melissa Laverty
    July 23, 2010 | 10:25 am

    Jennifer – this is awesome!!! Exactly what is needed. Off to post a link on my team’s blog.

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