Social Media is NOT Free Advertising

Sometimes direct sellers who are new to social media treat their social networks the way they treat advertising.  You create the cleverest slogan you’re capable of to pitch your product or opportunity, and send it out into the ether.  Perfect, right?  Takes you a few minutes to think up your pitch, send it out for free, and then wait for the orders to roll right on in.

Except that it doesn’t work.

Social media marketing is NOT advertising, and the right combination of words to pitch anything won’t change that simple fact.

There’s a reason it’s called SOCIAL.  You need to talk to people.  Get to know them. Gain their trust.  Only then will they be willing to hear what it is you have to offer.

In this world of social media marketing we’re using words like “influencer.” That means someone that people trust, and whose advice they’re willing to take.  If someone doesn’t know you, you will not influence them.  They’re not going to care WHAT you recommend.  You haven’t built any trust yet.

Don’t make the mistake of treating social media the same way you treat your advertising.  Just because social tools are free doesn’t mean you can spam people with them.

Be willing to invest the time to build trust first.  It’s the only way social media is going to work for you.

Your thoughts?

5 Responses to Social Media is NOT Free Advertising
  1. Anne Marie
    March 20, 2013 | 1:59 pm

    Jennifer, I have been putting your many wonderful posts into practice, however what I’m seeing is that people really don’t engage with my biz page posts, even when I ask a question. It’s really embarrassing to have posts sit out there that ask for feedback, or ask a question, or even include a poll and have 0 responses! There’s some crossover on my personal page and people will comment there, but not on my biz page. So what gives? Why do you think it’s harder to get people to interact on a biz page? (And FYI, I do mix up my content, offer tips, links to outside articles, and generally make sure not to always over-promote products & opportunities.)

  2. Alex
    December 6, 2010 | 2:31 pm

    Dear Jen,

    i attended your social media training during the “DSA GetConnected” conference. It was very interesting and helpful.

    Thank you,


    • Jennifer Fong
      December 6, 2010 | 11:49 pm

      Thanks Alex. Glad it was helpful to you!


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