We are continuing our guest columnist series with a post by Jenny Dammann, who is the Social Media Coordinator over at Creative Memories. I have had the privilege of working with Jenny and the team over at Creative Memories for a year, helping them implement the social media strategy that has been so successful for them as a company. Creative Memories has truly been forward-thinking in putting a thoughtful, strategic, measurable presence in place, and Jenny has been instrumental in making those daily contacts, as well as providing awesome content, that are so instrumental to the success of a corporate social media strategy.
Jenny is a regular contributor to the Creative Memories blogs (check out her really great project ideas in the Ideas and Free for Me sections), and is also the “voice” of Creative Memories on the company’s Facebook page and Twitter account. Jenny is also tons of fun and I’m delighted that she’s willing to share her perspective with all of us today! (She also reveals the nickname she’s bestowed on me in her post below!) 🙂
Social Media isn’t Rocket Science
Guest Post by Jenny Dammann
In between the two most prominent gigs on my resume, I spent about six months working for a company where roughly 80 percent of the staff was made up of twentysomething-year-old male tech geeks. These guys had computer science degrees. They had the latest ’n greatest mobile phones. They were on Twitter, Facebook and MySpace. Most of them had their own blogs. And as a general rule, they spent time every day reading several tech blogs and IMing each other. Truthfully, I felt like a technological loser.
But I’m a very competitive girl. So after a very short time with this crowd, I had updated my MySpace page, I was pretty active on Facebook, I was on every instant messenger known to man, and I even set up my own blog. In no time, I was keeping up with the geeks. (Albeit in a very “dipping my toes in the water” kind of way. But I was slightly stretching my geek muscles, nonetheless.)
I later moved on to pursue a career here at Creative Memories (CM), and without the buzz of those tech geeks around me every day, my hard-earned geek cred ebbed away. Although that part was a bummer, I still loved my new job.
Then last summer I was asked if I would be interested in taking on a whole new role as Social Media Coordinator for CM. Of course I jumped at the chance to get my nerd groove going again. And even though the thought of representing CM in the social media world was a bit intimidating, I was excited.
Early on in our social media venture, Jen (I like to call her “the Fonginator”) was brought on board to make sure we were doing the right things. And with her help and advice, we are! After some really fun grassroots efforts, we’ve got some super-exciting results we’d like to share: Our Facebook fan count just snuck past the 20,000 mark. (We’re averaging about 68 new fans per day!) We have over 1,000 followers on Twitter and our blogs have had over 51,000 unique visitors since their launch in September 2009.
So what exactly is it that I’d like you to know about social media and how it’s been successful for us?
- It’s an incredibly dynamic, low-cost, high-impact network to tap into.
- Simply engage, have fun, be real and have a plan to address the tough stuff head-on. Because it will come up – but with a plan in place, it’s easy to handle.
- The credibility and awareness your brand will gain from social networking is immeasurable.
- If I can do this, you can do it too.
While it might be an intimidating prospect, just remember that social media isn’t rocket science. You don’t have to be a full-blown tech geek to dive in. All you need is someone with a little passion for your brand, mixed with a fondness of interaction with other people, and you’ve got a golden recipe for organically grown success in your social media efforts.
Don’t be afraid to get started. Social media rocks!
They said it couldn’t be done. They said Creative Memories was mad to try. But behold, a crazed experimentation has produced a hybrid of techie, creative and cool. And they call her Jenny Dammann. Jenny is the Social Media Coordinator for Creative Memories, a company that pioneered the scrapbooking industry. Jenny began working with Creative Memories in 2007 as a web marketing specialist before shifting her focus to social media efforts in the fall of 2009. She is now the voice behind Creative Memories’ online social media presences.