Social Media Marketing is Not Your Core Business

Are you spending your life in front of a computer? 

If you’re a direct seller, I sure hope not.

You see, direct selling is, at its heart, a person to person business, and your main job is NOT social networking.  While it’s great to use social media as one of the tools in your overall marketing strategy, it’s important to remember that this is NOT your core business.

Your core business is making appointments (booking parties in party plan), selling products, and recruiting new consultants/distributors into the business.  This is what makes you money.  Your social media efforts should be focused on creating more opportunities to do your core business.

Don’t get so swept away with social media marketing, that you forget what your job is.  Otherwise, you may find yourself with a huge list of friends online, and nothing to show for it.

So how do you use social media marketing to provide opportunities for your core business?

  • Find people who may have an interest in your products or opportunity through targeted keyword searches, and word of mouth referrals from other friends.
  • Provide content-driven status updates and links to articles that answer questions your target market has, related to your product line or home-based businesses in general.
  • Build relationships with people through conversation and “small talk.”
  • Be helpful to your online friends.  Find resources they’re looking for, and answer their questions.

That’s how you start.  Later you can provide an online community/group for your existing customers to drive reorders, blog for your business, and more.

But to get started, simply begin connecting with people.  And then, when the opportunity presents itself, try to turn that relationship into an opportunity for a call or a meeting with them.  That’s how you use social media marketing to create opportunities for your core business.

At the end of the day, isn’t that what it’s all about?  Would love to hear what you think in the comments!

5 Responses to Social Media Marketing is Not Your Core Business
  1. Gareth Hooper
    April 23, 2010 | 3:02 pm

    I couldn’t agree more Jennifer!!

  2. Katie Pierceall
    April 23, 2010 | 12:56 pm

    Thank you for the great reminders Jennifer!! I have been timing myself as you have recommended and it makes a HUGE difference! Thank you for all you do and share with us!! 😉

  3. Barbara Matthews
    April 23, 2010 | 12:31 pm

    Right on target, Jennifer! It can be so easy sometimes to get caught up in all these online tools at our disposal. Thank you for the quick tips on how to create opportunities via social media.

  4. Sara
    April 23, 2010 | 11:10 am

    Thanks, Jennifer. This is perfect advice for all our consultants. I especially appreciate the bullet points on how to use social media to find more opportunities for business.

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