I recently had a conversation with a direct seller that sells a product aimed at children, primarily. She had invited a team member to join her in a Facebook Group she set up specifically for her team, and got some push-back. The person told her that she would never have anything to do with Facebook, and she didn’t think it was a “good move for anyone in a profession that involves the public, in particular children.”
While some might find this conclusion surprising, I think there are others who completely agree, and so it’s something that I want to chat about a bit today.
I find that for people who don’t use social media currently, they base their impressions of what it is on media stories. The problem with this, of course, is that the media likes to play on our emotions, and highlight worst case scenarios, because that’s what sells. Quite honestly, there’s not a lot of drama in the day to day work of using social media effectively. It’s not really a story. Instead, it’s just another way of getting to know people.
Now those bad stories that the media plays up, involving hackers, people pushing porn, etc, are based on fact. Those people ARE out there. But I would be willing to venture that they are NOT the majority. The vast majority of people using social media are just like you and me. They are there to connect with people they enjoy socializing with. And by employing a few strategies to keep yourself safe (click here for a post I did on being safe online) you can enjoy tremendous benefits by using social media to both reach new people, as well as follow up and build deeper relationships with people you already know.
I equate this to the telephone. Are there people who use the telephone to annoy you at dinnertime with their marketing messages? Have people used the telephone to harrass other people? Yes. But that doesn’t keep you from using the telephone as a tool to build your business. You might invest in a caller ID to screen calls before you answer the phone, to control who you speak with. But at the end of the day, there are other people at the end of that line, and the vast majority of them are good people, just like you.
I think that the direct seller I spoke with about this handled the situation just right. She knew this person had already made up her mind, and simply respected her decision. But as more and more people learn about social media, I think it’s important for us to be ready to share that this is a TOOL, and that there are people involved. That’s what makes it so powerful. Obviously you have to use your common sense when connecting with new people anywhere. But at the end of the day, your business is built on your ability to connect with new people, and provide superior service to those you have worked with before. And social media is a powerful tool to help you do just that.
What do you think? Have you encountered these attitudes? How have you handled them? Please take a minute and share your comments below!
Photo Credit: meddygarnet
P.S. Are you looking for ways to build and support your team through social media? Check out my newest class that starts on November 23…Team Building Through Social Media.