You need your sales force to use social media better.  They’re spamming the company Facebook Page with their contact info.  Every post they put up is an ad.  And they’re spending all day on the computer instead of getting out there to sell and recruit.  You have to do something, but your corporate team doesn’t even understand all this stuff!

Jennifer can help.  Jennifer has helped many direct selling companies, including Amway, The Pampered Chef, Arbonne, Creative Memories, and more.  She can educate your corporate team on what they need to know to effectively use social media at a corporate level, as well as support the sales force in using social media.  Jen can also train your leaders, along with your entire sales force, on effective techniques for using social media to drive sales and recruiting without losing focus on the core business.

Jennifer’s speaking style is vibrant, compelling, and fun, as she shares practical, proven techniques for social media that really work. Jennifer’s story and speaking resonates with her listeners, because she built a home-based company from the ground up, and has experienced the joys and challenges that come from building a business. Through personal stories, humor, and a deep understanding of the direct sales industry, Jennifer connects with her audience and helps them identify the strategies that lead to success.

Jennifer regularly speaks for direct selling companies, as well as at industry events, in both the US and internationally.  Contact her to book Jennifer for your next event.

Speaking Topics

Jennifer speaks on the following topics. She can customize each presentation to meet the needs of your audience, and can also create custom presentations based on your company’s needs.

Salesforce Speaking Topics

• The Power of Social Media – This one covers the basics.  From “What is social media?” and “How can it help my business?” to effective techniques that work…as well as what NOT to do…Jennifer can put your salesforce on the path to social media success.  Your sales force will learn social media etiquette, time management, and even see specific examples of status updates that WORK, and the ones that DON’T.  Help your salesforce master the basics of social media for a direct selling business.  Book Jennifer for your National Convention now.
• Building Your Direct Sales Team with Social Media – Social media tools can help you recruit more business builders onto your team, as well as efficiently and effectively support that team.  Jennifer highlights social media tools that can be used for team building, and identifies best practices to make social media a part of a direct sales leader’s overall team building strategy.
• Facebook for Your Business – Once you’ve mastered the basics of social media, Facebook is a great tool to learn in depth.  Why?  Because a large majority of your target market spends a lot of time on Facebook, and you can meet them there.  This talk covers more in-depth information about Facebook, including using Facebook Pages, Events, Lists, and Targeted Updates to effectively promote your business online.
• Blogging for Your Business – Blogging can be a powerful lead generation tool for direct sellers.  But a blog with constant product and opportunity pitches is a waste of time.  How do you create a blog that actually works, and that also stays in compliance with your company policies and procedures?  This session covers where to find blogging ideas, creating compelling content, writing a great About page, and optimizing your blog so that you convert visitors into subscribers.

Corporate Speaking Topics

• Introduction to Social Media – Does your executive team need to get “up to speed” on social media, so you can make effective decisions?  Starting from “what is social media?” and “what benefits can it bring to our company?” to “What are other companies doing?” and “What works best?”, Jennifer can provide your team with the thorough industry overview you need to make good decisions.  No one has worked with as many companies in the direct selling industry on their social media strategy as Jennifer has.  Let her show you what you need to know.
• Industry Update: How the Direct Selling Industry is Using Social Media – Need an update on how the industry is using social media?  Which techniques are most effective?  What challenges are we facing, and how are other companies meeting them?  Jennifer regularly works and communicates with companies throughout the industry, and can provide your executive team with best practices for social media in our industry.
• Creating Content for Your Company’s Blog – Ready to launch your company blog?  Do your writers know what to do?  Jennifer can provide your writing team with guidelines for writing great blog posts, as well as how to respond to comments.  She can also help your team make a plan for managing blog content on a regular basis, so no one gets overwhelmed.  Jennifer can help you make your blog an exciting site that your salesforce is proud to share!
• Expanding your Social Media Presence Internationally – So you’ve got a domestic social media presence that’s working.  Now how do you replicate that success internationally?  Jennifer can share with your domestic and international teams what is working for other companies in the industry that are expanding their social media efforts internationally.  From planning who will manage your company’s social media presence, to providing multi-lingual salesforce training and social media platform updates, Jennifer can help you think through all the issues so you make the best plan for your direct sales company.

Clients

Some of Jennifer’s clients have included:

• Amway
• Arbonne
• Creative Memories
• Vector Marketing
• Livinity
• Maidenform at Home
• Mannatech
• The Pampered Chef
• Partylite Canada
• Private Quarters
• Team National
• Vantel Pearls in the Oyster

Testimonials

Jennifer is one of the most dynamic and knowledgeable people I have worked with in any field of expertise. I have hired her to present to, and consult with, both beginners and savvy social media professionals. Each time, she has been able to tailor her efforts to bring us amazing results! The feedback we get from the people she coaches and talks with is always positive. Jennifer remains my first call (or Tweet!) when a need for social media education presents itself to our organization.  ~ Cindy Droog, Digital Public Relations Specialist, Amway Global

We engaged Jennifer to do a training at Arbonne’s annual conference for Arbonne Independent Consultants on how to best use social media to grow their businesses. Jennifer is a definitive expert in her field – she fully understands the interplay between building a direct selling business and using social media. Her lively and entertaining presentation provided our distributors with practical advice, best practices and essential tips that they can incorporate into their use of social media immediately. Her website also provides on-going support and spot-on advice useful to direct sellers. We look forward to a lasting relationship with Jennifer as Arbonne continues to implement its social media strategies. With Jennifer’s expert guidance, we can all elevate the perception of direct sellers in the social media space.~ Ashley Good, Senior VP, General Counsel, Arbonne

I highly recommend Jennifer to anyone looking for expert guidance with social media. Very quickly, she helped us create our social media strategy, as well as implement it. She was able to provide such specific, on target guidance that some of our efforts have already been recognized within our industry. More importantly, our metrics continue to rise. In addition to being a source of a wealth of knowledge, Jennifer is a phenomenal public speaker who captivates an audience with her passion and relevant messaging. At a recent event, our audience of close to 1,000 rated her as one of the best presentations over the 2 days. We value our partnership with Jennifer and look forward to working with her in the future. ~ Loren Castronovo, VP Product Marketing and Product Development, Creative Memories

Jennifer Fong provided us with a Social Media 101 training course for our National Conference. The course came with a presentation, leader’s guide and handout materials. It was very informative and well received by our audience. It gave them a basic understanding of the primary components of social media and how to use them in a direct selling business. As the foremost expert in social media’s use in direct selling I would highly recommend Jennifer and her ability to educate a sales force on how to use social media to grow sales. ~ R. Mark Bosworth, Sr. VP Sales and Marketing, SwissJust North America

Book Jennifer for Your Next Event!

Schedule Jennifer to speak at your next event by emailing her.