It can be very easy to fall into “text speak.” We get so used to our abbreviations and shortened versions. And in some media, like Twitter, it may even be necessary occasionally. But don’t make that the norm.
You’re still communicating for your business. And you can still undermine your credibility if your messages are full of mistakes. To be honest, by the time I hit the 3rd spelling mistake in a post, my brain checks out. I no longer take the author seriously. There are spell and grammar checks built into most programs. There really isn’t an excuse to do this badly.
Many direct selling companies I work with are now adding a spell and grammar check clause to their social media policies and procedures for their distributors. Your companies understand that representing yourself professionally is an essential part of business. Don’t underestimate how important this is.
Spelling and grammar matter. If you want to be taken seriously in this medium, brush up on the basics. Take a class if you need to. But learn to communicate effectively if you use social media. It can make a huge difference in the results you get from your social media marketing.