Spelling and Grammar Matter

How are your spelling and grammar skills? That’s a serious question. If you plan to communicate in social media, you need to be able to communicate in a way that represents your business well.

It can be very easy to fall into “text speak.” We get so used to our abbreviations and shortened versions. And in some media, like Twitter, it may even be necessary occasionally. But don’t make that the norm.

You’re still communicating for your business. And you can still undermine your credibility if your messages are full of mistakes. To be honest, by the time I hit the 3rd spelling mistake in a post, my brain checks out. I no longer take the author seriously. There are spell and grammar checks built into most programs. There really isn’t an excuse to do this badly.

Many direct selling companies I work with are now adding a spell and grammar check clause to their social media policies and procedures for their distributors. Your companies understand that representing yourself professionally is an essential part of business. Don’t underestimate how important this is.

Spelling and grammar matter. If you want to be taken seriously in this medium, brush up on the basics. Take a class if you need to. But learn to communicate effectively if you use social media. It can make a huge difference in the results you get from your social media marketing.

Your thoughts?

14 Responses to Spelling and Grammar Matter
  1. Sara
    March 10, 2011 | 3:44 pm

    Funny, cause I know one person who is incredibly successful in direct marketing and has the WORSE grammar ever. She is also in college and poised to be at the top of her game. Her Facebook statuses are fragments, run-ons, etc. Who can actually tell her how bad this looks for her entire organization?

  2. Julienne S
    March 5, 2011 | 10:54 am

    I agree, especially when it comes to spelling. However, the purpose of a blog is to communicate to others effectively. This means you may want to break a few rules if it provides clarity to your reader. Ending a sentence with a preposition or using a sentence fragment are often the way we speak, and therefore, are more realistic in our writing. In formal writing it is frowned upon to use any contractions, but I think if used sparingly, they prevent your writing from sounding too borish. I think it is important not to get too snobby in writing nor to nit-pick at others for breaking grammatical rules that do not hinder the communication. ๐Ÿ™‚

    • Jennifer Fong
      March 6, 2011 | 11:08 am

      Good question! Actually we sometimes monitor known distributor accounts, blogs etc. Also, if a consultant mentions the company in their bio, their posts often pop up for us.

    • Jennifer Fong
      March 6, 2011 | 11:11 am

      Quite true. You’ll see I write conversationally on this blog. However there is a vast distance between “high writing” and writing that is so poor it distracts from the point you are making. This is what I am talking about.

  3. William Pont
    March 3, 2011 | 11:39 am

    With you 100%, Jennifer! I cannot believe how badly people write, even those purporting to be professionals. Lack of punctuation, there for their and vice versa, off of, comming, and umpteen other, very simple, words that actually annoy when one reads them. Like you, I tune out when I see three or more such errors. To me that type of sloppy writing is a simple lack of “edumecation” combined with careless haste; people hit that send or comment button without reading back. Most browsers have spelling checkers built right in that highlight a typo right away yet people do not correct their errors, grrrr.

    And the most incredible part, when you politely attempt to inform the other party they get all indignant and insulted and sometimes they even delete you from their friend’s lists. Some friends, huh?

    Good job!

  4. Ingrid Glenn
    March 1, 2011 | 4:56 pm

    Jen, I love reading your blog, and it is rare to find an error anywhere in your comments, so I believe you when you say you are an English Major! That made this error all the more comical! ๐Ÿ™‚

  5. Susan McGlade
    March 1, 2011 | 1:07 pm

    I totally agree with you on this one. Nothing says: “I am not a professional” more loudly than spelling and grammatical errors.

    • Jennifer Fong
      March 1, 2011 | 1:24 pm

      So true!

  6. Belinda
    March 1, 2011 | 12:08 pm

    Jennifer –

    Thank you for your humility! I love learning from you.

    You just moved up another two notches on my “Learning Leader Ladder”!

    • Jennifer Fong
      March 1, 2011 | 1:24 pm

      Awww, thanks Belinda! ๐Ÿ™‚

  7. Ingrid Glenn
    March 1, 2011 | 8:15 am

    I’m not sure if you did this intentionally to make a point or not, but I believe the plural of “medium” is “media”, not “mediums!”

    • Jennifer Fong
      March 1, 2011 | 8:45 am

      Ha! I had to go look it up, but you’re absolutely right! ๐Ÿ™‚ I have made the necessary edits. Mediums is the plural only when talking about fortune tellers. And here I call myself an English major! ๐Ÿ™‚

  8. Paul Young
    February 28, 2011 | 3:56 pm

    Not sure if it was intentional, but I think the suggestion being made in the picture is an error. In the example, “it’s” is a contraction for “it is”. That would be correct, in this case.

    • Jennifer Fong
      February 28, 2011 | 4:59 pm

      You’re correct Paul. The grammar checker couldn’t figure it out from context. Thus the importance of understanding basic grammar rules yourself!

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