Stop Blogging Ads

Nothing drives me crazier than direct sales blogs that are nothing but a series of product ads. And the reason it bugs me so much is because the direct seller writing the blog has obviously put a lot of time into something that won’t work.

Why not?

Think about what happens with a healthy blog. People comment. They subscribe. They find the blog valuable and they tell their friends about it.

Now will all that happen if all you’re doing is regurgitating the catalog and hurling ads at people?

Absolutely not.

Do you enjoy ads? Do you actively seek them out? Of course not. So why would you expect anyone else to? Why would they subject their friends to that and forward your posts? There is nothing viral about a regurgitated catalog.

Stop writing blog posts that are an endless series of ads. If you want an effective blog, put yourself into the shoes of your customer and think about what THEY want to read about. Give tips. Helpful advice. Tell them how to USE your products in various situations instead of a long list of features and benefits.

Blogs are not your catalog. There’s a reason the catalog exists. It’s covered that need. If you want to blog, add something new to the equation.

Otherwise you’re wasting your time.

Your thoughts?

11 Responses to Stop Blogging Ads
  1. Kristy Pool
    May 13, 2011 | 2:42 pm

    I am going to have to respectfully disagree with this post. I have this type of blog and I get a lot of internet traffic from my individual product posts from organic searches on google, people looking for a specific product or promotion that I am offering. If a certain product didn’t have its own page, it would not come up in google searches. If people are searching the internet for my product, I want it to come up for people to find. It may be a blog that certain blog readers don’t want to follow, which is fine. But it is a blog that comes up in a lot of google searches and earns me customers and sales, which is the exact traffic I am looking for. I work hard to keep people up to date on the last products and promotions and it is working very well for me.

    • Jennifer Fong
      May 16, 2011 | 10:22 am

      Kristy, I hear what you’re saying, but consider this. What if, instead of simply being an ad, you provided value content. You can still get the SEO benefits of mentioning your products. But you’d get the added social benefits of people coming back, and sharing your content with their friends. Rather than just hoping you get the SEO just right, instead you build clients for life. In my mind, that’s a better benefit than just hoping you come up in search engines.

  2. Ruth
    May 13, 2011 | 10:50 am

    Very good article and very good advice.

  3. Robin Smith
    May 13, 2011 | 7:37 am

    This is so true. I avoid those types of blogs. I’m not a direct seller, but I know many people that are and I always recommend your blog to them because they are making these kinds of mistakes. Hurting themselves by posting about products instead of focusing on the customer. Thanks for all you do.

  4. Jodi Truscott - Premier Designs
    May 12, 2011 | 6:49 pm

    So true! I see it on blogs and on Facebook all the time. It’s the basic difference of marketing features vs. benefits too. Nobody cares what your product is, or how super-fabulous-wonderful it is supposed to be ~ they care WHAT IT CAN DO FOR THEM!!!!

    BTW ~ a note to people marketing candles ~ I cannot smell your candle through your blog, nor does a picture of your candle help me envision how it will make me feel. That being said ~ marketing with “free shipping” isn’t going to entice me to buy your candle.
    Jodi Truscott – Premier Designs recently posted..Business 101 Tip- EVERYBODY SELLS Many people shy away from selling because they are afraid of rejection Bill Gates sold himself to IBM before he became a billionaire Steve Jobs personally sold his products such as the IPad in the media Thomas Edison and Ray Kroc started as salesmen If you stop selling you stop having a business Always sell

  5. Brian Frank
    May 12, 2011 | 3:51 pm

    great post, this really goes for facebook and twitter as well. If you are going to post any kind of advertising on your post. you should do it at the end AFTER you have given them some type of useful information.

  6. Adeline Terry
    May 12, 2011 | 10:35 am

    Great post. I think we , as direct sellers are so used to “selling” that it comes easy. It’s much more challenging for us to come up with our own original content. However, coming up with original content helps us grow so much. Even though I know this is true, sometimes i just want to send out an ad. We think we’ll get instant results with an ad, when that’s not true.

    Have a great day!
    Adeline Terry recently posted..The Right Questions Are the Answer!

  7. Rebecca
    May 12, 2011 | 10:22 am

    Thank you Jenn!!!! Another topic that goes right along with this is STOP putting an ad on other people’s blogs!!! That’s even MORE annoying in my opinion!! 🙂

    • Jennifer Fong
      May 12, 2011 | 10:29 am

      Agreed Rebecca! 🙂

  8. Pam Shaw
    May 12, 2011 | 9:31 am

    Jennifer, you’ve done it again. The nail has been hit on the head. You can tell that many people go to a lot of trouble to set up what they believe is a blog. However, what they have is a glorified catalog. It’s nice to have someone like you to set us straight.

  9. Sharon Mayers
    May 12, 2011 | 8:42 am

    You are quite right Jennifer! I never follow a blog filled with product ads! Like you said I would much rather read a blog providing tips and resources on how to USE a particular company’s product.

    Sharon Mayers recently posted..Stand Up Comedy and Direct Selling

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