Nothing drives me crazier than direct sales blogs that are nothing but a series of product ads. And the reason it bugs me so much is because the direct seller writing the blog has obviously put a lot of time into something that won’t work.
Think about what happens with a healthy blog. People comment. They subscribe. They find the blog valuable and they tell their friends about it.
Now will all that happen if all you’re doing is regurgitating the catalog and hurling ads at people?
Do you enjoy ads? Do you actively seek them out? Of course not. So why would you expect anyone else to? Why would they subject their friends to that and forward your posts? There is nothing viral about a regurgitated catalog.
Stop writing blog posts that are an endless series of ads. If you want an effective blog, put yourself into the shoes of your customer and think about what THEY want to read about. Give tips. Helpful advice. Tell them how to USE your products in various situations instead of a long list of features and benefits.
Blogs are not your catalog. There’s a reason the catalog exists. It’s covered that need. If you want to blog, add something new to the equation.
Otherwise you’re wasting your time.