Recently I’m finding that some bloggers are only sending excerpts of their blogs when you subscribe via email. The thinking behind this is that if what you read intrigues you, then you’ll come to the blog’s site to read the rest of the article. And if people actually come to your blog’s website, then you can give them your sales pitch in the sidebar.
Now while I understand why people do this, I have to admit that it feels a bit disingenuous to me. If I cared enough about your content to want to subscribe, why are you forcing me to jump through another hoop to get what I want? I find this irritating, and I’ll be honest, I rarely click on blogs that only send me excerpts.
Ask yourself…is your blog about providing value to your audience, and establishing yourself as a thought leader, or is it about selling stuff?
I get that you need to sell stuff in order to be able to continue to provide value. But can’t you do that through the occasional mention of your products or training when it’s relevant to a post (and provide a link there), or in your newsletter? When every single post excerpt is a sales pitch (because you want me to come to your site so you can sell me stuff), I find that approach to be more about you, and less about the value you provide to me.
I know others see this differently. But that’s my two cents. Skip the excerpt, and provide all the value in the medium people have requested. If you provide enough value, people will buy from you. You don’t have to force them to come for your sales pitch.
What are your thoughts?