Stop Sending Event Invites that Don’t Apply!

I’ve written about this topic before.  But clearly the holiday sales enthusiasm has caused some folks to forget, so here it is again:

DO NOT SEND FACEBOOK EVENT INVITES TO PEOPLE THAT YOUR EVENT DOESN’T APPLY TO.

Recently I’ve received a slew of events to holiday shopping events all over the country. I live in New Jersey.  There is no way I’m going to be able to come to the American Legion Hall in Nebraska for your multi-vendor shopping event.  So why did you invite me?

Oh right, you invited me because you don’t care.

You don’t care that you’re wasting my time with events that don’t apply to me.

You don’t care enough to figure out who on your friend list is local to your event.

All you care about is saving YOURSELF time by inviting everyone on your friend list, regardless of where they live.

This, my friends, is not good business.

Want to save yourself time in the future by inviting ONLY people in your area?  Create a “Local” friend list now on Facebook.  Only add people to it from your friend list who actually live in your area. Not sure where people live?  Ask them.

To set up a Friend List, go to Account/Edit Friends/Create a List.

Then, type a name for your list, click the pictures of the friends that you want included in your list, and click the Create List button.

Then, when you set up your event and get to the inviting part, click the “Filter Friends” link, and choose your Local list.  You’ll only see the people on that list, and you can limit your invites to them.

Sure it takes a little bit of time to set it up once, but you can always use it.

And you avoid wasting the time of everyone else.

Please stop sending Event invites to people to whom they don’t apply.  It’s rude, and no one is going to want to do business with you if you so clearly demonstrate that you don’t care about them or their time.

Have you received invites that don’t apply?  Do you use friend lists to help with invitations?  Would love to read your thoughts in the comments below!

Photo Credit: Piez

24 Responses to Stop Sending Event Invites that Don’t Apply!
  1. Carolyn Vermeulen
    April 29, 2011 | 11:55 am

    Jennifer,
    Thank you for taking the time once again to explain what people should do. I think many people just don’t have the knowledge of what is appropriate and what is not, when they get the knowledge most will fall in line. Thanks for another learning lesson. Carolyn

  2. Rae
    November 18, 2010 | 6:39 pm

    Thank you for saying what I’ve been thinking for a long time. Another group of people not to invite–others from your direct sales company. I get lots of invitations to order, host a show, etc., from people who are with the same company I am. As you can imagine, I’m not particularly interested in buying my own products from another consultant.

  3. Stacey Watson
    November 18, 2010 | 1:55 pm

    You had me worried with the “American Legion Hall in Nebraska” reference. I live in NE, but I PROMISE I haven’t invited you to any events (nor have I been in any Legion Halls lately)

    This was another great article, Jennifer! Now that my team is growing, I’m constantly being invited to their events. I’m glad to see that they are busy, but do they really like seeing me rsvp “no”?

    Thanks for discussing this. Again.

    • Jennifer Fong
      November 18, 2010 | 2:19 pm

      LOL too funny Stacey! 🙂

      Yep, as a leader, it’s super important to provide guidance to your team on how to use events properly.

  4. Nakia
    November 18, 2010 | 9:15 am

    Great advice! I use filters on fb For invites and in email marketing as well!

    • Jennifer Fong
      November 18, 2010 | 9:41 am

      Makes all the difference! Thanks for commenting Nakia.

  5. Catherine James
    November 18, 2010 | 7:51 am

    Thank you for the information, I did not realize that I could pick a local setting. I too have gone through my friends list trying to pick out the locals for events.

    But I do have customers all over the country that follow me, so when I do an open house or event that I’m posting an invite to I try to offer an online special for those that make online purchases or email me their orders during a pre-set time frame of the event (usually 3 days)

    Catherine
    Jordan Essentials

    • Jennifer Fong
      November 18, 2010 | 8:30 am

      I guess the important thing is to make sure it’s absolutely clear to your remote customers that the event also applies to them. If it’s not immediately evident, they’ll get annoyed. So it needs to be somewhere in the title of the event. Thanks for commenting!

  6. Amy Celona
    November 18, 2010 | 7:06 am

    AMEN!

  7. vicki orgill
    November 18, 2010 | 2:31 am

    yes i use lists to send invites. i noticed today that i got invites from people i don’t know and who don’t live near me. that is the first thing i thought of: these people should pay attention!

    • Jennifer Fong
      November 18, 2010 | 8:19 am

      If only they would! 🙂 Thanks for commenting Vicki!

  8. Carol Firth
    November 17, 2010 | 12:17 pm

    This is brilliant Jennifer. I’ve always wondered whether there was a way of doing this but no-one could tell me how. Thank you so much!

    • Jennifer Fong
      November 17, 2010 | 12:19 pm

      Glad it helped!

  9. Jan
    November 17, 2010 | 11:14 am

    Thanks for the article. I wasn’t aware that we could make friend lists on FB that way. I had been going through my friend list and manually choosing who to invite. This will be very valuable to me. Thanks again!

    • Jennifer Fong
      November 17, 2010 | 11:23 am

      Glad it’s valuable Jan! Thanks for commenting!

  10. Eryn Cadoff
    November 17, 2010 | 9:47 am

    First off – I love the cat picture…my cat gives me that exact same look whenever, well, all the time.
    I completely agree – I’ve been invited to an absurd number of events lately that aren’t anywhere near where I live. And thanks for reminding me that I need to make a local friends list – for the event I just created I had to think about where every person lived before I added them!

    • Jennifer Fong
      November 17, 2010 | 10:06 am

      It’s definitely a time-saver to have that list handy. And then as you accept each friend, you can always add to it.

      And I love the cat picture too. 🙂

  11. Tommy DiPietro | MLM Sales
    November 17, 2010 | 9:18 am

    Hi Jennifer,

    I am also in New Jersey!

    That is always an issue of mine, event invites from all over the world. Facebook networkers just ignore the fact that we have no chance of attending and most of them know that but DON’T CARE.

    You share a great strategy that most people do not care to even take a look at.

    I shared a superstar strategy on how to invite all with a click of a button. You can definitely combine the two to make life even easier when inviting people to events.

    Thanks for the information!
    Tommy D.

    • Jennifer Fong
      November 17, 2010 | 10:07 am

      Small world Tommy! 🙂

      It’s all about taking that extra minute to focus on how your action will affect each relationship. Sure it’s quicker to just invite everyone, but by thinking about the impact of that invite, direct sellers can make better decisions. And that’s just better business!

      Thanks for commenting! Nice to have you over here! 🙂

  12. Cheryl
    November 17, 2010 | 8:54 am

    Don’t they still usually have an opportunity for people who don’t live close to order online? I figured that would be the reason they would send it to people outside their area…in hopes of getting online orders to add to their event sales. Just a thought.

    • Jennifer Fong
      November 17, 2010 | 9:37 am

      Cheryl, first impressions are so important. While people may well be able to order from the websites of the individuals participating in the event, your customer can’t typically tell that from the event invite. If you want to invite people to a virtual show, that’s a different topic. But if the first thing I see is that your event is half a country away, that’s a real turn-off.

      • Cheryl
        November 17, 2010 | 10:00 am

        Makes sense! Maybe a separate invite to those outside your area specifically for online orders.

        • Jennifer Fong
          November 17, 2010 | 10:08 am

          Sounds like a MUCH better idea!

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