It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a product that allows direct selling companies to post on social networks on behalf of their salesforce. These vendors [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: brand protection
Quit it!
Hey guess what? I have something to share with you that will shock you. Wait for it… Osama Bin Laden was captured and killed by US forces. OK, I know I’m being silly. Is there any way ANYONE who doesn’t live under a rock doesn’t know this? But here’s the thing. It seems that many [...]
Does a Donation Fix Bad Commercials?
So the big news coming out of the Big Game is of course who won and failed on the commercials. I’ve been watching the Volkswagen Darth Vader commercial for days, and my kids think that it’s by far the best. (Of course, they’re on a Star Wars kick at the moment, so anything with Darth Vader had [...]
What Makes Us Mad Enough to Do Something?
I’ve been thinking a lot this week about how brands are being taken down by the collective internet for various perceived offenses. Yet other brands get away with bad customer service and the like, and it just passes by. Where is the line that sparks people to action? Is it a collective experience? Something offensive? [...]
Does Your Brand Have a Disaster Plan?
Yesterday I was reading a post on Jeremiah Owyang‘s Web Strategist blog called “A Chronology of Brands that Got Punk’d by Social Media.” It’s a riveting read, and if you are responsible for your brand’s social media presence, you must read it to be aware of the worst that could happen (and did to the [...]
How Should You Handle Complaints by Other Direct Sellers?
Last week I wrote an article called Stop Complaining! where I called out salespeople who think it’s OK to complain on the company’s public Facebook Page. Based on the comments and the way the post was spread around, it obviously resonated with you. We all get frustrated with this bad behavior. But what are we [...]
The Problem with Testimonials and Before/After Photos
Recently, I’ve seen a flurry of before and after photos from my direct sales friends, showing how their product has helped with weight loss, wrinkle removal, etc. I also just saw a post from someone on a company Facebook Page asking for a testimonial from other distributors for how their product helped cure a certain [...]
How To Deal With Negative Comments On Your Blog or Profile
Ever get that comment on your blog or social networking profile that made your stomach feel a little funny? Maybe it was critical of something you said. Maybe it bashed another commenter on your wall. Maybe it was completely irrelevant to the discussion at hand. What do you do about that? We talk a lot [...]
