OK everyone, this is a really important post, so put down whatever you’re doing and listen up. I’m giving you my *serious eyes.* I mean it, pay attention.
If you are in a direct sales or network marketing company, your policies and procedures forbid product claims. Don’t believe me? Go read ‘em. Trust me, it’s in [...]
Business Excellence with Jennifer Fong
Tag Archive: brand protection
You’ll Pay Millions in Fines if You Violate These Rules
The Online Playground
One of my favorite parts about our Guest Columnist series is the fact that you get to hear WHY certain companies are doing what they do. In fact, some direct sales companies are coming to me and asking if they can share their perspective as part of this series. And that’s fantastic. When the people [...]
Are You Listening to the Town Hall Meeting About You?
Today we continue our guest columnist series with a post from Robin Luymes. Robin has an impressive background in our industry, particularly in the use of social media and digital space to manage an organization’s web reputation. A former business journalist, Luymes led Amway’s U.S. public relations and web marketing efforts, including its groundbreaking use [...]
How to Deal With Negative Information About Direct Sales or Network Marketing Companies Online
Bad stuff sometimes happens with all direct selling and network marketing companies, no matter how hard they try to be perfect. While I know the goal for all these companies is to keep the sales force and customers as happy as possible, that old adage of “you can’t please all the people all the time” [...]
I’m Not Going to Tell You What My Bra Color Is
How do you decide which groups, pages, and activities to participate in on social networking sites? It seems like every day there’s another group or cause to join, or something everybody’s doing. But is it right for YOU?
Remember that social networking for personal use and social networking for business are two very different things. While [...]
The Importance of Issues Management and Escalation Procedures in Social Media
One of the things I often work with my corporate direct sales clients on is issues management, and I constantly stress how important it is to have a monitoring and escalation procedures strategy in place. When something goes horribly wrong, and it starts to spread in social media, how do you deal with it?
One company [...]
Direct Selling Social Media Policies and Procedures: What’s Fair?
Recently, a direct sales company (that I am not going to name…one I have not worked with on their social media strategy) issued a rather sweeping set of new policies and procedures for their consultants, related to social media, that has upset the field a great deal. While I would have advised against some of [...]
Reading: United Airlines and Consumer Generated Turbulence
Have you heard about the United Airlines debacle? Basically they smashed up a band’s high-end guitar that was checked, and then refused to take responsibility. The band member promised the UA rep that denied his claim that he would produce 3 videos online about the experience, and the first was recently posted, and now comes [...]
