Tag Archive: brand protection

Posting for the Salesforce Isn’t Social

It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a product that allows […]

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Quit it!

Hey guess what? I have something to share with you that will shock you. Wait for it… Osama Bin Laden was captured and killed by US forces. OK, I know I’m being silly. Is there any way ANYONE who doesn’t […]

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Does a Donation Fix Bad Commercials?

So the big news coming out of the Big Game is of course who won and failed on the commercials. I’ve been watching the Volkswagen Darth Vader commercial for days, and my kids think that it’s by far the best. (Of course, […]

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What Makes Us Mad Enough to Do Something?

I’ve been thinking a lot this week about how brands are being taken down by the collective internet for various perceived offenses.  Yet other brands get away with bad customer service and the like, and it just passes by.  Where […]

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Does Your Brand Have a Disaster Plan?

Yesterday I was reading a post on Jeremiah Owyang‘s Web Strategist blog called “A Chronology of Brands that Got Punk’d by Social Media.”  It’s a riveting read, and if you are responsible for your brand’s social media presence, you must […]

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How Should You Handle Complaints by Other Direct Sellers?

Last week I wrote an article called Stop Complaining! where I called out salespeople who think it’s OK to complain on the company’s public Facebook Page.  Based on the comments and the way the post was spread around, it obviously […]

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The Problem with Testimonials and Before/After Photos

Recently, I’ve seen a flurry of before and after photos from my direct sales friends, showing how their product has helped with weight loss, wrinkle removal, etc. I also just saw a post from someone on a company Facebook Page […]

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How To Deal With Negative Comments On Your Blog or Profile

Ever get that comment on your blog or social networking profile that made your stomach feel a little funny?  Maybe it was critical of something you said.  Maybe it bashed another commenter on your wall.  Maybe it was completely irrelevant […]

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