Last week I was writing social media training for a direct selling company. Now this particular company does not allow their consultants to blog to promote their businesses (at least not yet), so I’m teaching the topic of content marketing through social networks. I flipped over to my Facebook account and began to scroll through [...]
Business Excellence with Jennifer Fong
Tag Archive: Content marketing
Will Your Company’s Social Media Tools Cause You to Lose Your Facebook Account?
Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Before You Hit That Spam Button…
Friends, I want to have a frank discussion with you today. It has to do with email lists you’ve opted in for, but now don’t want anymore. If you are reading this blog, you are most likely interested in marketing your business through social media. And if you’re interested in doing it well, you’re using [...]
Are You Treating Your Social Networks As an Opt-In List?
When consultants begin using social media for their businesses, there is often the temptation to use this tool as “free advertising.” Instead of using a careful strategy of building relationships and providing value, which takes time, instead we’re impatient and go right for the final goal…the sale or recruit. This results in a steady stream [...]
FULL STOP: What Direct Sellers and Network Marketers Need to Do To Keep the Social Web Open
Yesterday I shared with you my concerns about what the WordPress.com crackdown on MLM blogs may mean for us as an industry (and it isn’t pretty.) We can’t afford to get shut out of the social media space. The benefits are too important to overlook, and that means that direct sales companies really need to [...]
What Every Direct Sales Blog Needs to Include
As a direct seller, you may be considering using a blog to establish yourself as an expert, and generate new leads for your business. It’s a great idea, and a fantastic way to build more exposure for your personal brand and your business. When you decide to blog, however, there are certain things you must [...]
Your Newsletter is an Important Part of Your Social Media Strategy
An e-newsletter is an important part of the overall social media marketing strategy a direct seller uses. Here are some tips to consider as you put an e-newsletter into place for your business.
Blogging is a HUGE Part of a Social Media Strategy
Social media activities for direct sellers are primarily focused around two activities: relationship development and list building. Through a content-marketing strategy, a direct seller provides free, actionable content that prospects can use right now without spending a dime. After that, the direct seller builds relationships with prospects through social networking tools, and invites those prospects [...]
