Note from Jen: In this article I discuss ways to use Pinterest as a direct seller. If you don’t know what Pinterest is, you may want to do a little pre-reading. Start here. Pinterest is making big waves in the social media world. A quiet little startup that is suddenly one of the top 10 [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: Content marketing
What I Learned from a Blogging Hiatus
The last few weeks I’ve taken a blogging hiatus. It wasn’t entirely intentional. My work schedule has been such that keeping up has been interesting to say the least. There have been fascinating new business consulting clients, speaking engagements, travel, new platforms from vendors to explore… In short, I just haven’t made the time for [...]
Why I Think Pinterest is the Next Big Thing for Direct Sales
Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Is Your Company Making Video Too Hard?
Yesterday I saw this simple video shared on Facebook from direct selling company Stella & Dot. Can’t see this? Click here. I love how simple, short, and clean it is. Stella & Dot has really nailed what ALL direct selling companies need to be able to do to communicate with today’s audience (and need to [...]
Can You Do Social Media with Just a Facebook Profile?
Social media marketing can be so overwhelming. As a direct seller, you may be looking at social media as ONE. MORE. THING. to add to your already overcrowded to-do list. Or maybe the policies of your company limit what you can do with social media, and you’re confused. Do you really need a Facebook Page? [...]
Content Marketing Like Lego® Does It
The Lego® brand is alive and well in my house. With 2 boys who love to create endlessly with Lego® blocks, I sometimes think that Legos® multiply like rabbits. The running joke in my house is, when looking into a dark corner or sofa crevice, you call out, “You’ll never guess what I found!” to [...]
Using YouTube to Build Your Business
I have to be honest with you…I haven’t given YouTube a lot of thought for individual direct sellers. Why? Well, to be honest with you, I’ve seen a lot of bad video produced by direct sellers. (Not to say it’s all bad, but there’s certainly a lot of bad out there.) I also don’t think [...]
