Tag Archive: Content marketing

The Moment of Decision

You probably face it daily. That moment of decision. It’s the time when you decide whether or not to hit the “Post” button. Will the information that you’re posting benefit your business?  That’s the big question.  You can get all the advice in the world about what types of content work best in social media [...]

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Is Your Blog a Waste of Time?

When I work with my direct selling company corporate clients, one of the recommendations I often make is to allow those consultants who want to to blog.  (Note here…blogging is not for everyone.  But if you write well and have a passion for it, it can be beneficial for your business.)  When done well, a [...]

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How to Add an Opt-In Form to Your Facebook Profile

Yesterday I shared with you the profile box I have on my Facebook Profile, where you can sign up for my newsletter.  I got a lot of questions on how you could do that on your own profile.  And while I do cover this in my Effective Facebook Strategies for Direct Sellers course, along with [...]

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Are You Valuable Enough?

This past weekend, I had the opportunity to spend some time with friends at a little jazz club that my husband and I like.  While there, we got into a conversation about how MUCH information is online, and validity of that information.  One person in our group teaches middle school English, and she was talking [...]

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Are You Sharing Social Media Content in the Right Place?

Chances are, your company has or is planning to have a great Facebook Page.  On that page, they’re going to share things like specials, information about the opportunity, tips and ideas, charitable work, etc.  There will be LOTS of content on that page, and a handy little “share” link on the bottom.  It would be [...]

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3 Things Your Direct Sales Blog Must Include

Yesterday I spoke about ways to use content marketing if you don’t have a blog.  But what if you do?  How do you put that blog to work for your direct selling business? As a direct seller, you may be considering using a blog to establish yourself as an expert, and generate new leads for [...]

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5 Ways to Do Content Marketing Without a Blog

Content marketing is the process of providing interesting, relevant content (tips, ideas, etc.) that people in your target market can use right now without spending a dime.  It’s been shown over and over again, both inside our industry and out, that content marketing is the most effective strategy to use when you want to do [...]

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How Do I Tell Everyone in My Social Networks About My Red-Hot Special?

So you’ve got a new hot special.  A red hot deal.  Something you want the world to know about, because you’re SURE that EVERYONE will want to take advantage of such a great deal. So how do you tell EVERYONE on your social networks??? Answer: you don’t. No matter how great your deal is, if your friends [...]

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