Friends, I want to have a frank discussion with you today. It has to do with email lists you’ve opted in for, but now don’t want anymore. If you are reading this blog, you are most likely interested in marketing your business through social media. And if you’re interested in doing it well, you’re using [...]
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When consultants begin using social media for their businesses, there is often the temptation to use this tool as “free advertising.” Instead of using a careful strategy of building relationships and providing value, which takes time, instead we’re impatient and go right for the final goal…the sale or recruit. This results in a steady stream [...]
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