The Lego® brand is alive and well in my house. With 2 boys who love to create endlessly with Lego® blocks, I sometimes think that Legos® multiply like rabbits. The running joke in my house is, when looking into a dark corner or sofa crevice, you call out, “You’ll never guess what I found!” to [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: Content marketing
Using YouTube to Build Your Business
I have to be honest with you…I haven’t given YouTube a lot of thought for individual direct sellers. Why? Well, to be honest with you, I’ve seen a lot of bad video produced by direct sellers. (Not to say it’s all bad, but there’s certainly a lot of bad out there.) I also don’t think [...]
Are You Taking Advantage of What Your Company Provides Online?
Many direct selling companies have online presences today. And a large majority of them are doing some really great things with them. They’re putting out great content that is easily sharable, from videos to articles to tips, and lots more. To have an effective online presence, really all you need to do is keep track [...]
Launch with Value
I help a lot of companies in our industry launch and manage their social media strategy. And along the way, we’ve learned a few things. One of the most important things is this…when you launch a social media presence, you need to hook people immediately with something they can easily share, and tell them how [...]
Stop Blogging Ads
Nothing drives me crazier than direct sales blogs that are nothing but a series of product ads. And the reason it bugs me so much is because the direct seller writing the blog has obviously put a lot of time into something that won’t work. Why not? Think about what happens with a healthy blog. [...]
Writing Posts on Your Facebook Page for Recruiting
Yesterday, I shared the following post on my Facebook Page: Happy Wednesday! Let’s make it a Fan Page Wednesday. In the comments of this post, please share a link to your Facebook Fan Page. Please also let us know if your Page is designed to reach customers or new recruits. Thanks! Lots of you responded, [...]
10 Ways to Get Traffic to Your Facebook Page
Once you set up your Facebook Page, your next big job is to get people to come and Like your Page. How do you do that? Here are some tips: Write great, engaging content. The more interesting and engaging your content is, the more people will interact with it. The more they interact with it, [...]
Facebook Page and Profile – What Should I Post Where?
I was a hold-out on the Facebook Page for a long time. I didn’t like the idea of splitting my personal and professional self down the middle, and I greatly enjoyed the two-way communication that being Facebook friends allowed. I created an opt-in area for folks in the form of a Facebook Group, and this [...]
