Tag Archive: crisis management

Consultant Crisis Management in the Face of Company Challenges

When a direct sales company experiences a challenge, the response of consultants can make a huge difference in customers’ perception of the problem and the company. Handling that situation with grace and saving feedback for private channels serve both consultants and their company well. In this blog post, Jennifer Fong explores how consultants for a well-known social selling company handled a crisis with grace and made their company look good through a crisis.

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What Makes Us Mad Enough to Do Something?

I’ve been thinking a lot this week about how brands are being taken down by the collective internet for various perceived offenses.  Yet other brands get away with bad customer service and the like, and it just passes by.  Where is the line that sparks people to action?  Is it a collective experience?  Something offensive? […]

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Does Your Brand Have a Disaster Plan?

Yesterday I was reading a post on Jeremiah Owyang‘s Web Strategist blog called “A Chronology of Brands that Got Punk’d by Social Media.”  It’s a riveting read, and if you are responsible for your brand’s social media presence, you must read it to be aware of the worst that could happen (and did to the […]

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