Tag Archive: customer loyalty

Worth It

I’m in Nevada this week for the DSA’s Be Connected conference. I got in a day early because of client meetings, and so had a quiet morning to myself (a rare treat.) After spending some time catching up on work, I wandered down to the hotel restaurant for some breakfast. I don’t normally go to […]

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Inexpensive Ways Small Businesses Can Increase Sales

This weekend I stopped in to our local dollar store. I had made some candies with my family for holiday gifts, and wanted to pick up some festive tins to put them in. When I reached the checkout, the owner was there. Just making conversation, I asked him if the store had been crazy busy […]

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The Elusiveness of Measuring Social Media ROI

I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. 🙂 There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? […]

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Saying Thank You Makes a Big Difference

I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t […]

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A Tale of Two Online Orders

Every Friday I invite the members of my Facebook Page community to share their favorite product and a link in the comments of a specific post. It’s a way for folks to promote their businesses to one another. And when I have a need for a product, I often turn to that list first, and […]

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What’s Your Limited Time Offer?

It’s fall, which means that Starbucks and Dunkin Donuts are offering pumpkin spice lattes and pumpkin muffins. Along with the rest of the world, I look forward to these offerings every year, and I’m sorry to see them go at the end of the season. Fall doesn’t officially start for me until I’ve had them. […]

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