I’m in Nevada this week for the DSA’s Be Connected conference. I got in a day early because of client meetings, and so had a quiet morning to myself (a rare treat.) After spending some time catching up on work, I wandered down to the hotel restaurant for some breakfast. I don’t normally go to [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: customer loyalty
Inexpensive Ways Small Businesses Can Increase Sales
This weekend I stopped in to our local dollar store. I had made some candies with my family for holiday gifts, and wanted to pick up some festive tins to put them in. When I reached the checkout, the owner was there. Just making conversation, I asked him if the store had been crazy busy [...]
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Saying Thank You Makes a Big Difference
I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t [...]
A Tale of Two Online Orders
Every Friday I invite the members of my Facebook Page community to share their favorite product and a link in the comments of a specific post. It’s a way for folks to promote their businesses to one another. And when I have a need for a product, I often turn to that list first, and [...]
What’s Your Limited Time Offer?
It’s fall, which means that Starbucks and Dunkin Donuts are offering pumpkin spice lattes and pumpkin muffins. Along with the rest of the world, I look forward to these offerings every year, and I’m sorry to see them go at the end of the season. Fall doesn’t officially start for me until I’ve had them. [...]
Are You Focusing Enough on the Reorder?
You’ve probably heard the saying that it costs a lot more to acquire a new customer, than to sell to an existing one again. And it’s true. Think about how this affects your business. Let’s say you’re in party plan sales. How much does it cost you to hold a party? Calculate the time you [...]
The First Place to Connect With Customers On Facebook
When working with a customer, it’s a great idea to invite that customer to connect with you on Facebook after the sale. Why? Because it gives you one more tool to follow up with that customer, and it’s easy for the customer to reach you again when they’re ready to reorder. But with the many [...]
