I’m in Nevada this week for the DSA’s Be Connected conference. I got in a day early because of client meetings, and so had a quiet morning to myself (a rare treat.) After spending some time catching up on work, I wandered down to the hotel restaurant for some breakfast. I don’t normally go to [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: customer service
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Saying Thank You Makes a Big Difference
I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t [...]
When Was the Last Time You Publicly Thanked Consultant Services?
Those folks that work in consultant services/support take a beating. Their entire job consists of handling problems all day long. No matter how upset the person on the other end of the line is, they do what it takes to help you so that you can get back to business. It’s not easy. And very [...]
A Tale of Two Online Orders
Every Friday I invite the members of my Facebook Page community to share their favorite product and a link in the comments of a specific post. It’s a way for folks to promote their businesses to one another. And when I have a need for a product, I often turn to that list first, and [...]
Are You Focusing Enough on the Reorder?
You’ve probably heard the saying that it costs a lot more to acquire a new customer, than to sell to an existing one again. And it’s true. Think about how this affects your business. Let’s say you’re in party plan sales. How much does it cost you to hold a party? Calculate the time you [...]
Do You Know How Your Customers Want to Communicate?
This week I received a phone call from a vendor that wanted to set up a sales demo with me. Now I don’t like to schedule things, or even get approached initially, over the phone by vendors. I much prefer an email first, so I can digest the info on my schedule, at my pace, [...]
Include Your Real Name and Photo on Your Social Media Presences
In your direct selling business, your primary product is you. While they may initially show up because you’re selling XYZ product or service, at the end of the day they choose to buy because they come to know, like, and trust you. So it surprises me when people decide to brand their Facebook Pages and [...]
