Tag Archive: direct sales

4 Things Every Direct Sales Company Needs Today

The direct sales landscape has changed dramatically in the last few years. No longer can any company consider itself a “pure” party plan or network marketing company. Rather, smart direct selling companies are identifying the components of each that work for today’s consultant and customer, creating an entirely new “social selling” experience that takes into […]

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The Principle of Convenience and Why it Matters for Your Business

I’ve recently started using an online grocery service. It provides an app that lets me add to my list all week as we run out of things, choose from previously purchased items, place my order and have groceries delivered on my doorstep, even when I’m asleep. The produce is fresh, I can get bakery and […]

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Leading with Lies Doesn’t Build Business

Some direct sellers are sending vague messages to strangers about “strategic partnerships” rather than sharing what they do with integrity. In this post, direct sales expert Jennifer Fong shares why this is the wrong approach, and better ways to find qualified leads for your business.

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Are You Where the Conversation is Happening?

The choice not to engage where the conversation is happening is a choice not to grow. In this post, Jennifer Fong explores why it’s time to meet people where they are if you want to grow a business, a nonprofit, a church, or any kind of organization.

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The Lost Art of Conversation

Returning to blogging and social media after nearly a year has been an interesting exercise for me. I’ve been immersing myself in new social networks, while also putting more focus on the tried and true. And what has been so evident to me is how many people have adopted these networks for the exclusive purpose […]

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Social Media for Social Media’s Sake is a Waste of Time

Do you Periscope? Blab? Instagram? Facebook? Tweet? Snapchat? YouTube? … It seems like every day direct sellers and small business owners are being encouraged to be on the next big social network. It can start to feel like if you’re not posting, tweeting, snapchatting, live streaming, etc. all day, you are setting yourself up for […]

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