Tag Archive: direct sales

Why Corporate Social Responsibility Matters for your Direct Sales Business

Corporate social responsibility, also called sustainability, is a company’s voluntary actions to manage its environmental and social impact and increase its positive contribution to society. And it’s not just for corporations. As consumers increasingly seek to do business with businesses doing good, it makes a lot of sense for EVERY business to adopt CSR practices and give back to society.

Read the full article »

4 Things Every Direct Sales Company Needs Today

The direct sales landscape has changed dramatically in the last few years. No longer can any company consider itself a “pure” party plan or network marketing company. Rather, smart direct selling companies are identifying the components of each that work for today’s consultant and customer, creating an entirely new “social selling” experience that takes into […]

Read the full article »

The Principle of Convenience and Why it Matters for Your Business

I’ve recently started using an online grocery service. It provides an app that lets me add to my list all week as we run out of things, choose from previously purchased items, place my order and have groceries delivered on my doorstep, even when I’m asleep. The produce is fresh, I can get bakery and […]

Read the full article »

Leading with Lies Doesn’t Build Business

Some direct sellers are sending vague messages to strangers about “strategic partnerships” rather than sharing what they do with integrity. In this post, direct sales expert Jennifer Fong shares why this is the wrong approach, and better ways to find qualified leads for your business.

Read the full article »

Are You Where the Conversation is Happening?

The choice not to engage where the conversation is happening is a choice not to grow. In this post, Jennifer Fong explores why it’s time to meet people where they are if you want to grow a business, a nonprofit, a church, or any kind of organization.

Read the full article »

The Lost Art of Conversation

Returning to blogging and social media after nearly a year has been an interesting exercise for me. I’ve been immersing myself in new social networks, while also putting more focus on the tried and true. And what has been so evident to me is how many people have adopted these networks for the exclusive purpose […]

Read the full article »