If you’ve read this blog for a while, you probably already know that I’m highly interested in mobile technology, and where it is leading us as an industry. I just see so much potential here. It’s how I felt about social media marketing back in 2007, when the industry wasn’t really using it much. It [...]
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We spend a lot of time, if we’re using social media well, avoiding the hard sell in social media channels. We remember that this is “social” media, not “sales” media, and therefore focus on building relationships with people that may ultimately result in new business. But even if you are the best relationship-builder in the [...]
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