Tag Archive: direct sales

Important FTC Disclosure Requirements for Direct Sellers

In this article, direct sales and social media expert Jennifer Fong discusses the FTC’s disclosure guidelines for endorsements and how they affect online posts by those in direct sales and network marketing.

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Technology as a Competitive Advantage

Technology is quickly becoming a competitive advantage for direct selling companies. In this article, direct sales expert Jennifer Fong discusses what companies should look for when making a long-term technology plan.

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6 Ways that Direct Selling Companies are Using Facebook Now

Dealing with decreasing organic reach on Facebook? In this post, 6 direct selling companies share how they’re using Facebook effectively now.

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Why is Direct Sales Changing?

The direct sales industry is undergoing a massive shift in large part because consumer and consultant expectations have changed. In this article, direct sales and social selling expert Jennifer Fong explores the reasons for this shift, and what direct selling companies must do to adapt and thrive in this changing environment.

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Lawful Direct Selling is Not a Pyramid Scheme

Direct selling puts economic power in the hands of the everyman. Why is it that rich people with an agenda feel the need to constantly tear down this industry? In this article Jennifer Fong explains how lawful direct selling is different pyramid schemes, and explores why direct selling is so important to the finances of individuals.

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Consultant Crisis Management in the Face of Company Challenges

When a direct sales company experiences a challenge, the response of consultants can make a huge difference in customers’ perception of the problem and the company. Handling that situation with grace and saving feedback for private channels serve both consultants and their company well. In this blog post, Jennifer Fong explores how consultants for a well-known social selling company handled a crisis with grace and made their company look good through a crisis.

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