When companies in most industries begin to use social media marketing, one of their first priorities is to develop is a group of brand evangelists. These are people who love the company, and will staunchly promote and defend it on the social web. A brand that is able to develop and mobilize its brand evangelists [...]
Business Excellence with Jennifer Fong
Tag Archive: direct selling
Will Your Company’s Social Media Tools Cause You to Lose Your Facebook Account?
Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
The 10 Ps – Guest Post by Beth Dornan
From Jennifer: Are you enjoying this guest columnist series as much as I am? I am so absolutely thrilled to be bringing you the perspectives of some of the “movers and shakers” who are using social media so effectively within our direct selling industry.
Today’s post is from Beth Dornan, over at Amway. In her last [...]
Social Media Doesn’t Exist in a Bubble
It may be because social media is the “new and cool” thing, that we tend to put it into its own box, and think of it as something extra to add to a direct selling business. But the fact of the matter is that social media is something that should be integrated into activities that [...]
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
You’ll Pay Millions in Fines if You Violate These Rules
OK everyone, this is a really important post, so put down whatever you’re doing and listen up. I’m giving you my *serious eyes.* I mean it, pay attention.
If you are in a direct sales or network marketing company, your policies and procedures forbid product claims. Don’t believe me? Go read ‘em. Trust me, it’s in [...]
The Online Playground
One of my favorite parts about our Guest Columnist series is the fact that you get to hear WHY certain companies are doing what they do. In fact, some direct sales companies are coming to me and asking if they can share their perspective as part of this series. And that’s fantastic. When the people [...]
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
