Tag Archive: direct selling

Direct Selling Must Embrace the Virtual Party

It is time for the industry to get fully behind virtual parties, put a serious effort behind creating the materials needed for consistent success, and invest in the technology to support these shopping experiences. It’s time to stop kicking and screaming against change. Because like it or not, the world will evolve with our without us.

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Outdated Technology is Direct Selling’s Biggest Challenge…and Opportunity

The software backbone that supports the direct sales industry is only going to get better when software providers and direct selling companies work together. None of us want to become irrelevant due to outdated technology. We have to step up and work together to create the platforms that serve all of us.

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Starting a Direct Sales Company? It’s a Different Game Today

Direct selling has changed fundamentally in the last 10 years. A large reason for this is the rapid development of technology. No longer is the living room the social hub for most people. Today social networks are the new town square, online shopping is easier than going out, we can do just about anything on our […]

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Why Corporate Social Responsibility Matters for your Direct Sales Business

Corporate social responsibility, also called sustainability, is a company’s voluntary actions to manage its environmental and social impact and increase its positive contribution to society. And it’s not just for corporations. As consumers increasingly seek to do business with businesses doing good, it makes a lot of sense for EVERY business to adopt CSR practices and give back to society.

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4 Things Every Direct Sales Company Needs Today

The direct sales landscape has changed dramatically in the last few years. No longer can any company consider itself a “pure” party plan or network marketing company. Rather, smart direct selling companies are identifying the components of each that work for today’s consultant and customer, creating an entirely new “social selling” experience that takes into […]

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The Principle of Convenience and Why it Matters for Your Business

I’ve recently started using an online grocery service. It provides an app that lets me add to my list all week as we run out of things, choose from previously purchased items, place my order and have groceries delivered on my doorstep, even when I’m asleep. The produce is fresh, I can get bakery and […]

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