We spend a lot of time, if we’re using social media well, avoiding the hard sell in social media channels. We remember that this is “social” media, not “sales” media, and therefore focus on building relationships with people that may ultimately result in new business. But even if you are the best relationship-builder in the [...]
Business Excellence with Jennifer Fong
Tag Archive: distributor training
The Use – and Misuse – of Facebook Events
Facebook Events can be a huge advantage for direct sellers who plan events. Be it a party, individual appointments, opportunity events, fairs and expos, team meetings, etc, Facebook Events can provide reminders beyond the email which can ensure better attendance at your event. I recently sat with a group of very experienced corporate direct sales [...]
What You Absolutely MUST Do to Make Social Media Work for Your Direct Sales Business
I’ve recently seen a lot of folks popping up who teach direct sellers how to use social media. And on the whole I’m really happy about that. There are a lot of direct sellers out there who need some additional hand-holding as they become familiar with social media, beyond what their companies can realistically provide. [...]
Are You Missing This Big Opportunity in Social Media?
Chris Brogan wrote a really interesting post the other day that has a lot of implications for how direct sellers do business online. He related the experience of shopping for a car, and talked about how he had posted a disgruntled message about the process. Shortly thereafter someone reached out to him, offering to help [...]
Do You Say Enough “Thank You’s” Online?
In earlier times, a thank you note was a given. Someone did something nice for you? Send a thank you note. Receive a gift? Send a thank you note. For big things and for little things, the thank you note was an ordinary part of life. These days, though, the thank you note has largely [...]
The Moment of Decision
You probably face it daily. That moment of decision. It’s the time when you decide whether or not to hit the “Post” button. Will the information that you’re posting benefit your business? That’s the big question. You can get all the advice in the world about what types of content work best in social media [...]
How To Find What You’re Looking For Here
Sometimes, when I write posts about a concept like blogging, I get questions about how to do a certain element of it. And since I’ve been writing this blog for a while, chances are your question has been answered at some point along the way. So today’s post is a big of a navigation lesson…how [...]
Is Your Blog a Waste of Time?
When I work with my direct selling company corporate clients, one of the recommendations I often make is to allow those consultants who want to to blog. (Note here…blogging is not for everyone. But if you write well and have a passion for it, it can be beneficial for your business.) When done well, a [...]
