It may be because social media is the “new and cool” thing, that we tend to put it into its own box, and think of it as something extra to add to a direct selling business. But the fact of the matter is that social media is something that should be integrated into activities that [...]
Business Excellence with Jennifer Fong
Tag Archive: distributor training
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
Facebook Profile, Page, Group…What’s the Difference?
One of the questions I get asked all the time is, “What is the difference between Facebook Profiles, Pages, and Groups, and which one should I choose?” It can be a bit confusing, some of these look similar (at least in their default form), and it’s important to understand the difference in order to both [...]
How An Autoresponder Can Make You More Efficient in a Direct Sales or Network Marketing Business
This past weekend I had the privilege of speaking to a large group of leaders at the Creative Memories Leadership Conference. One of the key points that I shared was how social media can make you more efficient as a leader.
If you are a leader, think about all the tasks you do manually every day:
Answer [...]
The Importance of Issues Management and Escalation Procedures in Social Media
One of the things I often work with my corporate direct sales clients on is issues management, and I constantly stress how important it is to have a monitoring and escalation procedures strategy in place. When something goes horribly wrong, and it starts to spread in social media, how do you deal with it?
One company [...]
Top 10 Mistakes Direct Sellers Make in Social Media
An overview of the top 10 mistakes those in Direct Selling and Network Marketing make when using social media for business.
FULL STOP: What Direct Sellers and Network Marketers Need to Do To Keep the Social Web Open
Yesterday I shared with you my concerns about what the WordPress.com crackdown on MLM blogs may mean for us as an industry (and it isn’t pretty.) We can’t afford to get shut out of the social media space. The benefits are too important to overlook, and that means that direct sales companies really need to [...]
