My philosophy in helping direct selling companies with their social media marketing strategies has always been that we learn more together than we do in silos. Last year, very few direct selling companies has comprehensive social media programs. We gathered in Las Vegas at the DSA Marketing & Communications seminar to begin talking about the [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: DSA
The Rich History of the Direct Selling Industry
Last night I had the real privilege of sitting with some of our Direct Selling Association Hall of Fame winners at the final celebration dinner of the Direct Selling Association Annual Meeting, celebrating 100 years of the DSA. The thing that struck me the most was the incredible amount of history sitting in that room. [...]
DSA 2010 Annual Meeting and the Importance of Face to Face Connections
I’m at the DSA 2010 Annual Meeting in beautiful San Francisco. We’re celebrating the 100th anniversary of the DSA, and it’s pretty amazing. We have such a rich history as an industry, and the Direct Selling Association is using the occasion of our 100th anniversary to set up a museum showing items from member companies [...]
FULL STOP: What Direct Sellers and Network Marketers Need to Do To Keep the Social Web Open
Yesterday I shared with you my concerns about what the WordPress.com crackdown on MLM blogs may mean for us as an industry (and it isn’t pretty.) We can’t afford to get shut out of the social media space. The benefits are too important to overlook, and that means that direct sales companies really need to [...]
Are Direct Selling Companies Getting Shut Out of Social Media?
Last week I wrote about the fact that WordPress.com is now banning MLM blogs on its service. I think this decision is wrong and discriminatory, and I sincerely hope that the companies reading this will have their legal departments contact WordPress about this issue. We all need to get involved if we’re to stop what [...]
What Direct Sales Companies Should Do RIGHT NOW to Integrate Social Media
As an industry, direct sales is poised to enter a new era. Technology has finally caught up to the way we do business, and smart direct selling companies are embracing these technologies in order to empower the sales force to do what they do best…connect with people. Social media technology is the great leveler when [...]
Using Social Media to Authentically Promote Your Opportunity
Recently I shared a statistic on Facebook, that was shared by Andrea Jung, CEO of Avon, at the DSA Annual Meeting. The statistic was that 80% of women in direct sales use the income that they make to feed, clothe, and educate their children. While the statistic itself speaks volumes about the impact that direct [...]
