We spend a lot of time, if we’re using social media well, avoiding the hard sell in social media channels. We remember that this is “social” media, not “sales” media, and therefore focus on building relationships with people that may ultimately result in new business. But even if you are the best relationship-builder in the [...]
Business Excellence with Jennifer Fong
Tag Archive: Facebook
The Use – and Misuse – of Facebook Events
Facebook Events can be a huge advantage for direct sellers who plan events. Be it a party, individual appointments, opportunity events, fairs and expos, team meetings, etc, Facebook Events can provide reminders beyond the email which can ensure better attendance at your event. I recently sat with a group of very experienced corporate direct sales [...]
The Art of Being In Mind
Let’s say you sell widgets. They’re great widgets. When people see your widgets, they love them. In fact, your widgets are better than the average widget. The big box store down the road sells widgets too. Your widgets are better. But their widgets can be had at a moment’s notice. In fact, as soon as [...]
Keeping Up with Everyone on Facebook
I recently had a leader with a direct sales company reach out to me with the following question: How do you deal with/keep up with all your facebook friends?! Here’s my story: I am at the top level with a national direct sales company so I feel that I have to say yes to [...]
The Moment of Decision
You probably face it daily. That moment of decision. It’s the time when you decide whether or not to hit the “Post” button. Will the information that you’re posting benefit your business? That’s the big question. You can get all the advice in the world about what types of content work best in social media [...]
How to Add an Opt-In Form to Your Facebook Profile
Yesterday I shared with you the profile box I have on my Facebook Profile, where you can sign up for my newsletter. I got a lot of questions on how you could do that on your own profile. And while I do cover this in my Effective Facebook Strategies for Direct Sellers course, along with [...]
What Would You Lose if Facebook Shuts Down Your Account?
I got an email from one of my readers recently, telling me that Facebook had disabled her account for over-promotion. A team member of hers had a similar experience…this gal had two accounts…one for personal and one for business…and Facebook shut them both down (although she eventually got the personal one back.) My reader suggested [...]
The Do’s and Don’ts of Effective Facebook Fandom – Guest Post by Lori Sauerwein
From Jennifer: This week I’m on vacation, and have promised my kids I will not touch a computer (of course, we never discussed my smartphone…) Anyway, while I’m gone, I am super-fortunate to have some amazing guest columnists lined up who are going to share some incredible insight with you. Each of these columnists is [...]
