Last week I was writing social media training for a direct selling company. Now this particular company does not allow their consultants to blog to promote their businesses (at least not yet), so I’m teaching the topic of content marketing through social networks. I flipped over to my Facebook account and began to scroll through [...]
Business Excellence with Jennifer Fong
Tag Archive: Facebook
Comment Time: Why Do YOU Return to Facebook Fan Pages?
Today’s post is a bit different because I’m hoping you’ll engage here in the comments. (Seriously…don’t leave yet. Take 2 extra minutes and comment.) You see, recently I’ve been working with a number of clients that are thinking about how to make their Facebook Fan Page engaging. Now what you’ll ultimately choose as the best [...]
Will Your Company’s Social Media Tools Cause You to Lose Your Facebook Account?
Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
How to Control What Your Friends on Facebook See of Your Group Activity
Many of you know I suggest a Facebook Group as a place to invite your customers to connect with you around your business. There are several advantages to a group over a page, including the ability to send a message to the inbox of group members (up to 5,000 group members), as well as the [...]
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
Facebook Profile, Page, Group…What’s the Difference?
One of the questions I get asked all the time is, “What is the difference between Facebook Profiles, Pages, and Groups, and which one should I choose?” It can be a bit confusing, some of these look similar (at least in their default form), and it’s important to understand the difference in order to both [...]
Are You Taking Full Advantage of the Resources on Your Direct Sales Company’s Facebook Page?
If your direct sales or network marketing company is like most these days, they either have a Facebook Fan Page or are planning one. And the large majority of direct selling companies are using their Facebook Pages to talk to YOU, the consultant. Why? Because their strategy is to empower you with resources that you [...]
