Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Business Excellence with Jennifer Fong
Tag Archive: Facebook
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
How to Control What Your Friends on Facebook See of Your Group Activity
Many of you know I suggest a Facebook Group as a place to invite your customers to connect with you around your business. There are several advantages to a group over a page, including the ability to send a message to the inbox of group members (up to 5,000 group members), as well as the [...]
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
Facebook Profile, Page, Group…What’s the Difference?
One of the questions I get asked all the time is, “What is the difference between Facebook Profiles, Pages, and Groups, and which one should I choose?” It can be a bit confusing, some of these look similar (at least in their default form), and it’s important to understand the difference in order to both [...]
Are You Taking Full Advantage of the Resources on Your Direct Sales Company’s Facebook Page?
If your direct sales or network marketing company is like most these days, they either have a Facebook Fan Page or are planning one. And the large majority of direct selling companies are using their Facebook Pages to talk to YOU, the consultant. Why? Because their strategy is to empower you with resources that you [...]
I’m Not Going to Tell You What My Bra Color Is
How do you decide which groups, pages, and activities to participate in on social networking sites? It seems like every day there’s another group or cause to join, or something everybody’s doing. But is it right for YOU?
Remember that social networking for personal use and social networking for business are two very different things. While [...]
How Are Direct Sales Companies Using Social Media?
More and more direct sales and network marketing companies are beginning to take a long, hard look at social media, and its impact on the bottom line. For those companies using social media effectively, and taking the time to measure the results, there is a real correlation between engagement and profitability. Think about [...]
