Tag Archive: Generation Y

Is Your Direct Selling Company Attractive to All Generations?

The direct selling industry is going through an¬†unprecedented transformation, thanks to the evolution of technology and communication. I share my thoughts on where the industry is going and what direct sales companies need to do to remain competitive in my guest post today on The World of Direct Selling blog: Reinventing the Direct Sales Industry […]

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Are You Ready for the Shift?

The direct selling industry is changing again. When social media first came on the scene, we didn’t realize right away how it would completely transform the industry. But it’s not done yet. New forms of communication and the expectations of a generation (and those that follow) have changed the game. As a business that relies […]

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Taking the Temperature of Text Marketing

Note from Jen: I identified text messaging (also know as SMS) as one of the big media trends this year for direct sellers. Anyone with a member of Gen Y in their family or on their team knows that often the ONLY way to reach people in this demographic is with a text message. And […]

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We Need to Reimagine the Direct Sales Party

As part of my consulting work, I often sit in meetings with direct selling companies where at least one person at the table is from Generation Y. And almost without exception, that young person confides at some point during the meeting that they would never host a direct selling party with their friends. It doesn’t […]

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A Failure to Communicate – Guest Post by Sarah Baker Andrus

From Jen: Today is the last day of our week of guest posts, and I’m simply thrilled to bring you the insights today of Sarah Baker Andrus of Vector Marketing Corporation, the marketing arm of Cutco. Vector plays an interesting role in the industry, as they market their products almost exclusively through college students in […]

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