Tag Archive: marketing

To Meme or Not to Meme, That is the Question

Internet memes can be really fun, but should your direct selling company make one? Here’s some tips on what makes a good meme, and what to consider when you’re a direct selling company.

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Posting for the Salesforce Isn’t Social

It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a product that allows […]

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How to Use Facebook Sponsored Stories Without Making People Angry

Facebook Sponsored Stories have been creating anger in Facebook users. Here’s how to use them without drawing the ire of the Facebook users you target.

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Book Review: The Impact Equation by Chris Brogan and Julien Smith

Book review of The Impact Equation by Chris Brogan and Julien Smith ~ Jennifer Fong, Direct Sales & Social Media.

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Facebook Isn’t Showing Your Posts to As Many of Your Fans: What To Do About It

Facebook has changed its algorithm for displaying Facebook Business Page posts. Fewer fans now see posts in the News Feed from the Pages they have liked. Here’s what Page owners can do to maximize their Page’s visibility and reach as many fans as possible.

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What is the Difference Between a Facebook Profile and a Facebook Page?

Do you know the difference between a Facebook Profile and a Facebook Page? It’s important that you understand the distinction if you’re using Facebook for business. Otherwise, your account could be deleted!

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8 Tips for Effective Facebook Advertising

In creating Facebook ad campaigns for our direct selling clients, we’ve come to identify some best practices that work regardless of the client or objective. If you’re considering running a Facebook Ad campaign, consider these 8 tips.

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How to Be a Classy Social Media Marketer

Marketing your business in someone else’s space without permission is inappropriate, and makes you and your business look bad. This type of pseudo-marketing strategy is what gives direct sellers and online marketers a bad name. If we want to be taken seriously as a business owner, you need to market with class. Here’s how.

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