Note from Jen: In this article I discuss ways to use Pinterest as a direct seller. If you don’t know what Pinterest is, you may want to do a little pre-reading. Start here. Pinterest is making big waves in the social media world. A quiet little startup that is suddenly one of the top 10 [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: marketing
6 Media Trends for Direct Sales in 2012
Media is evolving at such a rapid pace that it can be hard to keep up! And then, as direct sellers, we not only need to be aware of the trends, but we also need to be aware of what makes sense for direct selling. We can’t be just doing media full time. We have [...]
Why I Think Pinterest is the Next Big Thing for Direct Sales
Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]
Inexpensive Ways Small Businesses Can Increase Sales
This weekend I stopped in to our local dollar store. I had made some candies with my family for holiday gifts, and wanted to pick up some festive tins to put them in. When I reached the checkout, the owner was there. Just making conversation, I asked him if the store had been crazy busy [...]
Is Your Company Making Video Too Hard?
Yesterday I saw this simple video shared on Facebook from direct selling company Stella & Dot. Can’t see this? Click here. I love how simple, short, and clean it is. Stella & Dot has really nailed what ALL direct selling companies need to be able to do to communicate with today’s audience (and need to [...]
Why Are You Ignoring the Fans on Your Facebook Page?
I recently read an article that said that a study has shown that 95% of wall posts on brand Facebook Pages go unanswered. 95%! This really shocked me. After all, isn’t the point of social media to be, well, social? Why on earth would you put up a Page, try to write engaging content that [...]
A Serious Visibility Problem on the New Facebook
There is a lot I like about the new Facebook layout. And I’m thoroughly jazzed about the forthcoming Timeline for profiles. Sure there are privacy considerations that still need to be taken into account, but if you’ve read this blog at all you know that if you wouldn’t put it on a sign in front [...]
What’s Your Limited Time Offer?
It’s fall, which means that Starbucks and Dunkin Donuts are offering pumpkin spice lattes and pumpkin muffins. Along with the rest of the world, I look forward to these offerings every year, and I’m sorry to see them go at the end of the season. Fall doesn’t officially start for me until I’ve had them. [...]
