I recently read an article that said that a study has shown that 95% of wall posts on brand Facebook Pages go unanswered. 95%! This really shocked me. After all, isn’t the point of social media to be, well, social? Why on earth would you put up a Page, try to write engaging content that [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: marketing
A Serious Visibility Problem on the New Facebook
There is a lot I like about the new Facebook layout. And I’m thoroughly jazzed about the forthcoming Timeline for profiles. Sure there are privacy considerations that still need to be taken into account, but if you’ve read this blog at all you know that if you wouldn’t put it on a sign in front [...]
What’s Your Limited Time Offer?
It’s fall, which means that Starbucks and Dunkin Donuts are offering pumpkin spice lattes and pumpkin muffins. Along with the rest of the world, I look forward to these offerings every year, and I’m sorry to see them go at the end of the season. Fall doesn’t officially start for me until I’ve had them. [...]
Are You Focusing Enough on the Reorder?
You’ve probably heard the saying that it costs a lot more to acquire a new customer, than to sell to an existing one again. And it’s true. Think about how this affects your business. Let’s say you’re in party plan sales. How much does it cost you to hold a party? Calculate the time you [...]
Are You Using Visuals to Promote Your Business?
When I did sales presentations as a direct seller, one of my favorite parts of the presentation was the “Why Bag.” (hat tip to Julie Anne Jones.) This was a little bag in which I had visual representations of why I loved being a direct seller with my company. A small toy plane represented the [...]
Include Your Real Name and Photo on Your Social Media Presences
In your direct selling business, your primary product is you. While they may initially show up because you’re selling XYZ product or service, at the end of the day they choose to buy because they come to know, like, and trust you. So it surprises me when people decide to brand their Facebook Pages and [...]
How Can I Get a Slice of the Facebook Pie? – Guest Post by Lori Sauerwein
From Jennifer: We continue our Guest Post series this week with this great post from my friend Lori Sauerwein. Lori is the Director of Strategic Development for Reliv International, and she has some great insights about how to use technology appropriately for strategic growth. Today she shares insights on how to make Facebook Ads work for [...]
K.I.S.S. (Keep it Simple, Smartie!)
One of the big mistakes that I see direct sellers often make is following the advice of “social media experts” who advise them to use every social network under the sun. And while the advice of these folks may be very valid, it doesn’t take into account one very important fact: Social media is not [...]
