Note from Jen: In this article I discuss ways to use Pinterest as a direct seller. If you don’t know what Pinterest is, you may want to do a little pre-reading. Start here. Pinterest is making big waves in the social media world. A quiet little startup that is suddenly one of the top 10 [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: MLM
Direct Selling is Making a Better World
One of the things I love most about direct selling and network marketing is the fact that doing good is part of the business model. Take a look at almost any direct selling company, and you’ll find that the company has a philanthropic component. We’re feeding people, improving the environment, helping the homeless, supporting domestic [...]
6 Media Trends for Direct Sales in 2012
Media is evolving at such a rapid pace that it can be hard to keep up! And then, as direct sellers, we not only need to be aware of the trends, but we also need to be aware of what makes sense for direct selling. We can’t be just doing media full time. We have [...]
Why I Think Pinterest is the Next Big Thing for Direct Sales
Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]
Inexpensive Ways Small Businesses Can Increase Sales
This weekend I stopped in to our local dollar store. I had made some candies with my family for holiday gifts, and wanted to pick up some festive tins to put them in. When I reached the checkout, the owner was there. Just making conversation, I asked him if the store had been crazy busy [...]
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Saying Thank You Makes a Big Difference
I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t [...]
Is Your Company Making Video Too Hard?
Yesterday I saw this simple video shared on Facebook from direct selling company Stella & Dot. Can’t see this? Click here. I love how simple, short, and clean it is. Stella & Dot has really nailed what ALL direct selling companies need to be able to do to communicate with today’s audience (and need to [...]
