Tag Archive: MLM

4 Things Every Direct Sales Company Needs Today

The direct sales landscape has changed dramatically in the last few years. No longer can any company consider itself a “pure” party plan or network marketing company. Rather, smart direct selling companies are identifying the components of each that work for today’s consultant and customer, creating an entirely new “social selling” experience that takes into […]

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The Principle of Convenience and Why it Matters for Your Business

I’ve recently started using an online grocery service. It provides an app that lets me add to my list all week as we run out of things, choose from previously purchased items, place my order and have groceries delivered on my doorstep, even when I’m asleep. The produce is fresh, I can get bakery and […]

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Leading with Lies Doesn’t Build Business

Some direct sellers are sending vague messages to strangers about “strategic partnerships” rather than sharing what they do with integrity. In this post, direct sales expert Jennifer Fong shares why this is the wrong approach, and better ways to find qualified leads for your business.

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Are You Where the Conversation is Happening?

The choice not to engage where the conversation is happening is a choice not to grow. In this post, Jennifer Fong explores why it’s time to meet people where they are if you want to grow a business, a nonprofit, a church, or any kind of organization.

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Tips for Using Social Media the Right Way to Build Business

One of the big concerns that people often have when using social media for business is how to get people to buy or join without being a spammer. We all have that friend on social media whose every post is “join my team” or “buy my stuff.” And let’s be honest…we cringe every time we […]

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Why is Direct Sales Changing?

The direct sales industry is undergoing a massive shift in large part because consumer and consultant expectations have changed. In this article, direct sales and social selling expert Jennifer Fong explores the reasons for this shift, and what direct selling companies must do to adapt and thrive in this changing environment.

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