Tag Archive: MLM

Using Social to Encourage Productive Salesforce Behaviors

The social aspect of casual gaming can hold a great deal of potential for direct sellers. By using social elements to encourage the salesforce behaviors that lead to success, direct sellers can build stronger businesses while building stronger bonds among one another.

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To Meme or Not to Meme, That is the Question

Internet memes can be really fun, but should your direct selling company make one? Here’s some tips on what makes a good meme, and what to consider when you’re a direct selling company.

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A Spectrum of Rewards that Motivate Behavior and Engagement

The SAPS model of motivating behavior can be highly useful to those in direct sales who are planning campaigns, or looking to encourage engagement among consultants or customers. This article from Jennifer Fong provides an overview of the SAPS model, and how it can be used in a direct sales concept.

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The Future of Direct Selling: Gamification

Recently, I’ve been spending a lot of time looking at consumer trends as they relate to the direct selling industry. It’s important to understand consumers…how they want to shop, where they spend their time, what’s important to them…if we want to remain relevant as an industry for the long term. It’s no secret how online [...]

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Guest Post: Competition Brings R&D Closer to the Customer

From Jennifer: I simply love it when companies in this industry do cool stuff and want to share. So when my friend Joel Van Kuiken over at Amway reached out and told me about a successful campaign they ran, I invited them to share it here. You all know I’ve been thinking a lot lately [...]

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Creating a New Future for Online Sales in Direct Selling

I love the direct selling industry. If you’ve read my blog for a while, this is nothing new to you. I’m passionate about the opportunity it creates for people, and I’ve been blessed by the relationships I’ve been able to grow through my time in the industry. I also believe in looking forward. Back in [...]

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What Does Direct Selling Success Mean to You? #IAmDirectSelling

Investment analyst Bill Ackman thinks his definition of success in direct sales is the only one that matters, and that direct selling preys on the “financially unsophisticated” and “lowest income people.” We in the direct selling community disagree. There are many ways that direct sellers define their success. Read direct sales success stories at http://iamdirectselling.tumblr.com/ and share your own at http://iamdirectselling.tumblr.com/submit. #IAmDirectSelling

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Best Practices Are There to Inspire – Guest Post by Hakki Ozmorali

From Jennifer: Today I’m honored to share with you a guest blog from my friend and colleague Hakki Ozmorali, author of the World of Direct Selling blog and weekly newsletter, and owner of the direct sales consulting firm DS Consultancy in Turkey. Recently I saw a post Hakki shared about his idea for a World [...]

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