Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Business Excellence with Jennifer Fong
Tag Archive: MLM
The 10 Ps – Guest Post by Beth Dornan
From Jennifer: Are you enjoying this guest columnist series as much as I am? I am so absolutely thrilled to be bringing you the perspectives of some of the “movers and shakers” who are using social media so effectively within our direct selling industry.
Today’s post is from Beth Dornan, over at Amway. In her last [...]
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
You’ll Pay Millions in Fines if You Violate These Rules
OK everyone, this is a really important post, so put down whatever you’re doing and listen up. I’m giving you my *serious eyes.* I mean it, pay attention.
If you are in a direct sales or network marketing company, your policies and procedures forbid product claims. Don’t believe me? Go read ‘em. Trust me, it’s in [...]
How to Control What Your Friends on Facebook See of Your Group Activity
Many of you know I suggest a Facebook Group as a place to invite your customers to connect with you around your business. There are several advantages to a group over a page, including the ability to send a message to the inbox of group members (up to 5,000 group members), as well as the [...]
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
Follow Friday on Twitter, Direct Sales Style
If you are a Twitter user, you may know about the tradition of “Follow Friday,” which is when Twitter users recommend some of the people they follow to their network. What’s nice about it is that you can find some great new people to follow, who can enhance the conversation that you’re following on Twitter.
For [...]
What Story Are Your Customers Telling?
Today’s post is a bit of a rant, but I hope you’ll bear with me because it DOES have a point. As many of you know, I travel a great deal. I visit corporate clients, helping them with social media strategy, and I also have the opportunity to speak to thousands of amazing direct sellers, [...]
