Tag Archive: MLM

Why I Think Pinterest is the Next Big Thing for Direct Sales

Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]

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Inexpensive Ways Small Businesses Can Increase Sales

This weekend I stopped in to our local dollar store. I had made some candies with my family for holiday gifts, and wanted to pick up some festive tins to put them in. When I reached the checkout, the owner was there. Just making conversation, I asked him if the store had been crazy busy [...]

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The Elusiveness of Measuring Social Media ROI

I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]

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Saying Thank You Makes a Big Difference

I shop with a lot of direct sellers. There are several reasons I do so. 1, I love the products offered by this industry. 2, I love the fact that every purchase supports a small business owner. And it’s also pretty amazing to build relationships with the people who provide my favorite products. You can’t [...]

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Is Your Company Making Video Too Hard?

Yesterday I saw this simple video shared on Facebook from direct selling company Stella & Dot. Can’t see this? Click here. I love how simple, short, and clean it is. Stella & Dot has really nailed what ALL direct selling companies need to be able to do to communicate with today’s audience (and need to [...]

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Your Company’s Social Media Manager Needs to Party

Anyone doing social media management for a direct selling company should be handed a kit and sent to do a few parties/sales appointments. There, I said it. Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and [...]

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Shop Now for a Stress-Free Holiday

The last few holiday seasons, I have pretty much finished my shopping by the end of November. Why? Well first, I HATE the mall during the holidays. WAY too crowded. I’ve got better things to do with my time. But also, by planning ahead, I can place orders with my favorite direct sellers, get everything [...]

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When Was the Last Time You Evaluated Your New Consultant Program?

Recently I’ve been evaluating the new consultant training program for a client company. They put me into the system as a new consultant (so I’d receive all the communication they send out), sent me a kit, and I scheduled my launch party. Since I was evaluating the effectiveness of company-provided materials and support, I did [...]

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