Tag Archive: network marketing

Direct Selling Must Embrace the Virtual Party

It is time for the industry to get fully behind virtual parties, put a serious effort behind creating the materials needed for consistent success, and invest in the technology to support these shopping experiences. It’s time to stop kicking and screaming against change. Because like it or not, the world will evolve with our without us.

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Outdated Technology is Direct Selling’s Biggest Challenge…and Opportunity

The software backbone that supports the direct sales industry is only going to get better when software providers and direct selling companies work together. None of us want to become irrelevant due to outdated technology. We have to step up and work together to create the platforms that serve all of us.

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4 Things Every Direct Sales Company Needs Today

The direct sales landscape has changed dramatically in the last few years. No longer can any company consider itself a “pure” party plan or network marketing company. Rather, smart direct selling companies are identifying the components of each that work for today’s consultant and customer, creating an entirely new “social selling” experience that takes into […]

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The Principle of Convenience and Why it Matters for Your Business

I’ve recently started using an online grocery service. It provides an app that lets me add to my list all week as we run out of things, choose from previously purchased items, place my order and have groceries delivered on my doorstep, even when I’m asleep. The produce is fresh, I can get bakery and […]

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Leading with Lies Doesn’t Build Business

Some direct sellers are sending vague messages to strangers about “strategic partnerships” rather than sharing what they do with integrity. In this post, direct sales expert Jennifer Fong shares why this is the wrong approach, and better ways to find qualified leads for your business.

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Are You Where the Conversation is Happening?

The choice not to engage where the conversation is happening is a choice not to grow. In this post, Jennifer Fong explores why it’s time to meet people where they are if you want to grow a business, a nonprofit, a church, or any kind of organization.

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