The direct selling industry is going through an unprecedented transformation, thanks to the evolution of technology and communication. I share my thoughts on where the industry is going and what direct sales companies need to do to remain competitive in my guest post today on The World of Direct Selling blog: Reinventing the Direct Sales Industry [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: network marketing
Is Lack of Data Holding Back Your Social Media Marketing Success?
Often direct selling companies don’t measure their social media campaign results effectively because social media managers are not given access to the data they need to create and refine campaigns tied to specific company goals. This can result in frustration on the part of the social media manager when told that their campaign did not meet desired results, when with the proper data, better campaigns could be created. Here’s the talk your social media manager and sales team need to have to better align social media campaigns with corporate goals.
Tips for Creating Your Direct Sales Company’s Mobile Strategy
A solid mobile strategy is an important element for the growth of a direct sales or network marketing company. Here are some tips to keep in mind as you create your company’s mobile strategy.
Are You Ready for the Shift?
The direct selling industry is changing again. When social media first came on the scene, we didn’t realize right away how it would completely transform the industry. But it’s not done yet. New forms of communication and the expectations of a generation (and those that follow) have changed the game. As a business that relies [...]
Using Social to Encourage Productive Salesforce Behaviors
The social aspect of casual gaming can hold a great deal of potential for direct sellers. By using social elements to encourage the salesforce behaviors that lead to success, direct sellers can build stronger businesses while building stronger bonds among one another.
To Meme or Not to Meme, That is the Question
Internet memes can be really fun, but should your direct selling company make one? Here’s some tips on what makes a good meme, and what to consider when you’re a direct selling company.
A Spectrum of Rewards that Motivate Behavior and Engagement
The SAPS model of motivating behavior can be highly useful to those in direct sales who are planning campaigns, or looking to encourage engagement among consultants or customers. This article from Jennifer Fong provides an overview of the SAPS model, and how it can be used in a direct sales concept.
The Future of Direct Selling: Gamification
Recently, I’ve been spending a lot of time looking at consumer trends as they relate to the direct selling industry. It’s important to understand consumers…how they want to shop, where they spend their time, what’s important to them…if we want to remain relevant as an industry for the long term. It’s no secret how online [...]
