We spend a lot of time, if we’re using social media well, avoiding the hard sell in social media channels. We remember that this is “social” media, not “sales” media, and therefore focus on building relationships with people that may ultimately result in new business. But even if you are the best relationship-builder in the [...]
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I read an article this week about how the leaders of churches and other houses of worship are using social media to reach out to more people (You can read it here.) Now you all know that I counsel avoiding strong opinions about politics and religion, and that is not the purpose of this post. [...]
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