As I’ve been sharing with you, I hosted a virtual party for a direct selling company recently. And I learned several best practices along the way that I want to summarize for you in today’s post. I want to take just a moment, though, and say a big THANK YOU to all of you who [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: online parties
Virtual Parties: Hostess Coaching is (Still) Essential
Those of you who read last week’s post know that I am hosting a virtual (catalog) party for a direct selling company. I set up the Event in Facebook, posted it to my Facebook Profile, and sent an invite to some personal friends through the Facebook Event. Then I sat back for a week. And [...]
Tips for Running Successful Direct Sales Virtual Parties on Facebook
Holiday time is party time if you’re in a party plan business. Most consultants find that October through mid-December are their busiest months of the year. I actually notice a drop-off in traffic to this blog during these months, and nothing could make me happier. It means you all are stepping away from your computers [...]
Online Parties: Will They Kill Direct Selling?
Are online parties a good direction for the direct selling industry to be moving? There are many issues that need to be explored as we consider the impact of social media on the future of online parties for the direct sales industry. This article discusses some of those issues.
Using Social Media to Achieve Leadership in Direct Sales
Today’s post is the next in a series discussing the successes direct sales professionals are experiencing through the use of social media. I conducted a poll a few weeks ago asking direct sellers what social media tools they are currently using. 37% said they use Facebook, 23% are using Twitter, 23% use LinkedIn, and 17% [...]
Can You Run Your Direct Sales Business Exclusively Online?
This is a question I get asked a lot. Now that social media has arrived on the scene, do direct sellers really need to continue doing parties, and running the business the “old fashioned way?” Can’t we just point everybody to our website, and call it a day? And wouldn’t it make recruiting easier, if [...]
There Are No Pity Purchases Online
If you’re in direct sales, as either a direct seller or a corporate executive, you know what I’m referring to in the title of this post. The pity purchase is the purchase a customer makes at a party because they feel that they should buy SOMETHING. So they locate the cheapest item in the catalog [...]
Using Social Media to Build Your Party Plan Direct Sales Business, Part 1: Facebook
If you are a direct sales consultant, you may be asking yourself whether it’s worth investing your time to learn about social media. After all, as a consultant, you’ve got three major tasks: book parties, sell products, and recruit new consultants. These three tasks are the foundation of any party plan business. Can social media [...]
