I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: ROI
Don’t Try to Circumvent the System
Every now and then I receive a message from someone I barely know, asking me to “Like” their Page, become a follower, etc. In fact, I just recently got one from someone who had apparently sent a first message, didn’t get enough responses, and was begging for enough people so she could get 25 followers [...]
How to Avoid the Dreaded Social Media Time Suck
One of the things I often hear from the direct sellers I work with is how overwhelming the thought of diving into social media is. Won’t it take a tremendous amount of time? And there are SO MANY social networks that we’re hearing about! How will you and your team ever find time to book, [...]
How Do You Measure Social Media ROI?
An overview of how to measure the ROI of social media marketing efforts for a direct selling party plan or MLM business.
Take Action for Success in Social Media
What leads to success in social media marketing? As a direct sales professional, this is a fair question to ask as you weigh the time commitments involved against the expected return on investment. Is social media going to provide the results that you hope for? How long will it take? Is it worth the effort? [...]
Interview with Scentsy: A Direct Sales Company Using Social Media Marketing Successfully
Social media marketing is changing the direct sales landscape. For anyone paying attention, it is obvious that the companies and individual home based consultants that are employing a comprehensive social media strategy are seeing results. Direct sales companies and consultants can make money using this new media, when taking advantage of the viral marketing and [...]
How Do You Choose Which Social Media Tools to Use?
Kristen asked a great question in the comments of my last post, about how to decide what social media information to use without getting distracted. There is a tremendous amount of information out there regarding social media, and much of it is time consuming. The tools themselves are also time consuming, and you want to [...]
ROI of Social Media Marketing for Direct Sales
One of the questions we need to consider as we begin to contemplate integrating social media effectively into a direct sales company is the concept of social media marketing’s return on investment (ROI). I’ve already touched on this briefly, and certainly believe we need more conversation, and even debate, on the topic. I think that [...]
