We spend a lot of time, if we’re using social media well, avoiding the hard sell in social media channels. We remember that this is “social” media, not “sales” media, and therefore focus on building relationships with people that may ultimately result in new business. But even if you are the best relationship-builder in the [...]
Business Excellence with Jennifer Fong
Tag Archive: social media marketing
The Use – and Misuse – of Facebook Events
Facebook Events can be a huge advantage for direct sellers who plan events. Be it a party, individual appointments, opportunity events, fairs and expos, team meetings, etc, Facebook Events can provide reminders beyond the email which can ensure better attendance at your event. I recently sat with a group of very experienced corporate direct sales [...]
What You Absolutely MUST Do to Make Social Media Work for Your Direct Sales Business
I’ve recently seen a lot of folks popping up who teach direct sellers how to use social media. And on the whole I’m really happy about that. There are a lot of direct sellers out there who need some additional hand-holding as they become familiar with social media, beyond what their companies can realistically provide. [...]
How I Would Set Up My Social Media Presence as a Direct Sales Consultant
When I was a consultant with a direct selling company, social media was not as prevalent as it was today. People didn’t even have a name for it yet. Yes, I participated in social media for personal use, but I didn’t even contemplate using it for business. My, how times have changed. Those of you [...]
The Art of Being In Mind
Let’s say you sell widgets. They’re great widgets. When people see your widgets, they love them. In fact, your widgets are better than the average widget. The big box store down the road sells widgets too. Your widgets are better. But their widgets can be had at a moment’s notice. In fact, as soon as [...]
Are You Missing This Big Opportunity in Social Media?
Chris Brogan wrote a really interesting post the other day that has a lot of implications for how direct sellers do business online. He related the experience of shopping for a car, and talked about how he had posted a disgruntled message about the process. Shortly thereafter someone reached out to him, offering to help [...]
Do You Say Enough “Thank You’s” Online?
In earlier times, a thank you note was a given. Someone did something nice for you? Send a thank you note. Receive a gift? Send a thank you note. For big things and for little things, the thank you note was an ordinary part of life. These days, though, the thank you note has largely [...]
A Fundamental Shift
If you looked at direct selling 30 years ago, and direct selling today, chances are you’d notice some differences. Chief among these, of course, are individual websites for distributors, placing orders through a portal rather than on the phone, and other technological advancements that have enabled us to carry on business more efficiently. And each [...]
