Tag Archive: social media marketing

Consultant Crisis Management in the Face of Company Challenges

When a direct sales company experiences a challenge, the response of consultants can make a huge difference in customers’ perception of the problem and the company. Handling that situation with grace and saving feedback for private channels serve both consultants and their company well. In this blog post, Jennifer Fong explores how consultants for a well-known social selling company handled a crisis with grace and made their company look good through a crisis.

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Tips for Selecting Your Profile Picture

The profile photo you choose on your social networks matters. Here are some tips for choosing a good one as a direct seller.

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Online Posts That Build Business

Some specific ideas for creating effective marketing content for your direct sales business from Jennifer Fong, direct sales and social media expert.

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Is Your Website Optimized for Social Traffic?

Your website is your home base on the web. Never forget that, while social networks are a great place to build community, without a place to send them to that provides measurable conversions, you’re just talking. It’s the conversions that happen on your website as a result of your social engagement that provide the measurable ROI that you’re looking for. Here are some ways to improve your website’s ability to convert social media engagement into measurable business growth.

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What You MUST Do To Make Sure Your Online Marketing Works

It’s a simple truth…what we measure is what grows. Here’s a simple system you can use to measure the results of your social media marketing efforts, in order to grow your business.

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Is Lack of Data Holding Back Your Social Media Marketing Success?

Often direct selling companies don’t measure their social media campaign results effectively because social media managers are not given access to the data they need to create and refine campaigns tied to specific company goals. This can result in frustration on the part of the social media manager when told that their campaign did not meet desired results, when with the proper data, better campaigns could be created. Here’s the talk your social media manager and sales team need to have to better align social media campaigns with corporate goals.

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