As you get more active on Facebook, with the intent of networking and marketing your business, you will most likely be mentioning your company name. And once you do, there’s something you need to be aware of. Have you ever noticed how creepily-accurate those little Facebook ads are on the right side of your Facebook [...]
Business Excellence with Jennifer Fong
Tag Archive: social media marketing
Seeing Past the Sparkle, and Why Chris Brogan Got it Right
Right now I’m in Las Vegas. I’m here speaking about social media to the fabulous consultants of Arbonne, at their National Training Celebration. Now when you think of Vegas, what comes to mind?
Is it this?
Probably not. Probably you think of the glitter, the excitement, the noise. And I have to admit to you, that’s not [...]
For heaven’s sake, if you want to do business online, keep your politics to yourself!
Warning: Rant ahead.
I am getting sooooooo tired of political posts from direct sellers. Seriously. If you are trying or planning to promote your business using social media, you really need to cut it out. You simply cannot assume that all your customers and prospects feel the same way that you do. And a big political [...]
How to Write Status Updates that Don’t Cross the Line into Spam
Last week I was writing social media training for a direct selling company. Now this particular company does not allow their consultants to blog to promote their businesses (at least not yet), so I’m teaching the topic of content marketing through social networks. I flipped over to my Facebook account and began to scroll through [...]
But I want it NOW…
We direct sellers are a funny bunch. We really like immediate gratification. We show you a product, you buy it. We tell you about our opportunity, you give us a yes or a no, and we move on. (OK so maybe I’m oversimplifying things a little bit here, but you know what I mean.) We [...]
Comment Time: Why Do YOU Return to Facebook Fan Pages?
Today’s post is a bit different because I’m hoping you’ll engage here in the comments. (Seriously…don’t leave yet. Take 2 extra minutes and comment.) You see, recently I’ve been working with a number of clients that are thinking about how to make their Facebook Fan Page engaging. Now what you’ll ultimately choose as the best [...]
Direct Selling Companies: Are you mobilizing your greatest brand asset in social media?
When companies in most industries begin to use social media marketing, one of their first priorities is to develop is a group of brand evangelists. These are people who love the company, and will staunchly promote and defend it on the social web. A brand that is able to develop and mobilize its brand evangelists [...]
Will Your Company’s Social Media Tools Cause You to Lose Your Facebook Account?
Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
