Anyone doing social media management for a direct selling company should be handed a kit and sent to do a few parties/sales appointments. There, I said it. Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: social media marketing
Facebook’s Bias Against 3rd Party Apps
For the last several days we’ve been without power (and heat, and light…) in NJ (which was finally restored last night. Hurray!) Since we manage the social media presences for several clients (some of whom were also without power, thanks to the storm) we had to get creative with regards to posting and responding. Some [...]
Oh, Facebook, Why Do You Make it So Hard?
Oh, Facebook. Why do you make it so hard for me to love you? I really tried to be patient with your new changes. Look on the bright side. Find the benefits. But you’re making it SO hard. I have to use you so differently now, and I really am not enjoying it. This week [...]
Why Are You Ignoring the Fans on Your Facebook Page?
I recently read an article that said that a study has shown that 95% of wall posts on brand Facebook Pages go unanswered. 95%! This really shocked me. After all, isn’t the point of social media to be, well, social? Why on earth would you put up a Page, try to write engaging content that [...]
More Than Social Media
I’ve spent the last several years focusing on social media, and the direct selling industry’s need to embrace this form of communication. We’ve definitely gotten better at it over the years, and it’s now pretty much become standard for companies and consultants to use it in some form. But we have to be careful. Because [...]
Getting Your Posts Seen in the New Facebook
The new Facebook layout is making it more challenging to get your posts seen in Facebook. Posts that used to get visibility in the News Feed simply aren’t making it there anymore, which means if people don’t see and interact with your post immediately, it might never be seen. I’ve been playing with post visibility [...]
A Serious Visibility Problem on the New Facebook
There is a lot I like about the new Facebook layout. And I’m thoroughly jazzed about the forthcoming Timeline for profiles. Sure there are privacy considerations that still need to be taken into account, but if you’ve read this blog at all you know that if you wouldn’t put it on a sign in front [...]
Why is it…
…that every time I talk about bad behavior on a company Facebook Page (and I NEVER name names on this blog) that people think I’m talking about their company Page? We have a widespread problem in this industry. What are you doing to fix it?
