Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Business Excellence with Jennifer Fong
Tag Archive: social media
The 10 Ps – Guest Post by Beth Dornan
From Jennifer: Are you enjoying this guest columnist series as much as I am? I am so absolutely thrilled to be bringing you the perspectives of some of the “movers and shakers” who are using social media so effectively within our direct selling industry.
Today’s post is from Beth Dornan, over at Amway. In her last [...]
Social Media Doesn’t Exist in a Bubble
It may be because social media is the “new and cool” thing, that we tend to put it into its own box, and think of it as something extra to add to a direct selling business. But the fact of the matter is that social media is something that should be integrated into activities that [...]
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
The Online Playground
One of my favorite parts about our Guest Columnist series is the fact that you get to hear WHY certain companies are doing what they do. In fact, some direct sales companies are coming to me and asking if they can share their perspective as part of this series. And that’s fantastic. When the people [...]
What Story Are Your Customers Telling?
Today’s post is a bit of a rant, but I hope you’ll bear with me because it DOES have a point. As many of you know, I travel a great deal. I visit corporate clients, helping them with social media strategy, and I also have the opportunity to speak to thousands of amazing direct sellers, [...]
Are You Listening to the Town Hall Meeting About You?
Today we continue our guest columnist series with a post from Robin Luymes. Robin has an impressive background in our industry, particularly in the use of social media and digital space to manage an organization’s web reputation. A former business journalist, Luymes led Amway’s U.S. public relations and web marketing efforts, including its groundbreaking use [...]
How to Deal With Negative Information About Direct Sales or Network Marketing Companies Online
Bad stuff sometimes happens with all direct selling and network marketing companies, no matter how hard they try to be perfect. While I know the goal for all these companies is to keep the sales force and customers as happy as possible, that old adage of “you can’t please all the people all the time” [...]
