Tag Archive: social media

Consultant Crisis Management in the Face of Company Challenges

When a direct sales company experiences a challenge, the response of consultants can make a huge difference in customers’ perception of the problem and the company. Handling that situation with grace and saving feedback for private channels serve both consultants and their company well. In this blog post, Jennifer Fong explores how consultants for a well-known social selling company handled a crisis with grace and made their company look good through a crisis.

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Using Enthusiasm in Social Media to Make the Dream Real

We spend a lot of time talking about how to reach customers through social media. And we hope we can find new recruits, but we’re not always sure how to do that. Why is it that some people easily build their team through social media, while others struggle? I think one of the keys to […]

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Do You Really Need to Make That Comment?

One of the services my company provides is community management for direct sales companies. That means we manage the social media presences for companies, liking and responding to comments, writing content, managing ads, etc. And one thing that never ceases to amaze me is when direct sellers feel the need to comment negatively in public […]

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But We Need More Page Likes!

Companies often try to acquire many Likes on their Facebook Page in order to look legitimate. But this strategy can cause problems for your ultimate goals on Facebook. This post from Jennifer Fong explains why.

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Is Your Website Optimized for Social Traffic?

Your website is your home base on the web. Never forget that, while social networks are a great place to build community, without a place to send them to that provides measurable conversions, you’re just talking. It’s the conversions that happen on your website as a result of your social engagement that provide the measurable ROI that you’re looking for. Here are some ways to improve your website’s ability to convert social media engagement into measurable business growth.

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What You MUST Do To Make Sure Your Online Marketing Works

It’s a simple truth…what we measure is what grows. Here’s a simple system you can use to measure the results of your social media marketing efforts, in order to grow your business.

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