Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: social media
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Your Company’s Social Media Manager Needs to Party
Anyone doing social media management for a direct selling company should be handed a kit and sent to do a few parties/sales appointments. There, I said it. Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and [...]
Facebook’s Bias Against 3rd Party Apps
For the last several days we’ve been without power (and heat, and light…) in NJ (which was finally restored last night. Hurray!) Since we manage the social media presences for several clients (some of whom were also without power, thanks to the storm) we had to get creative with regards to posting and responding. Some [...]
Oh, Facebook, Why Do You Make it So Hard?
Oh, Facebook. Why do you make it so hard for me to love you? I really tried to be patient with your new changes. Look on the bright side. Find the benefits. But you’re making it SO hard. I have to use you so differently now, and I really am not enjoying it. This week [...]
Why Are You Ignoring the Fans on Your Facebook Page?
I recently read an article that said that a study has shown that 95% of wall posts on brand Facebook Pages go unanswered. 95%! This really shocked me. After all, isn’t the point of social media to be, well, social? Why on earth would you put up a Page, try to write engaging content that [...]
More Than Social Media
I’ve spent the last several years focusing on social media, and the direct selling industry’s need to embrace this form of communication. We’ve definitely gotten better at it over the years, and it’s now pretty much become standard for companies and consultants to use it in some form. But we have to be careful. Because [...]
But I Want it Now! (and Other Bad Behavior)
As I’ve mentioned before, my company provides community management services for direct selling companies. What this means is that we manage the day to day of a company’s social media presence, from writing and posting content to responding to comments on Facebook, Twitter, etc. (to monitoring and reporting as well.) And it gives me a [...]
