Note from Jen: In this article I discuss ways to use Pinterest as a direct seller. If you don’t know what Pinterest is, you may want to do a little pre-reading. Start here. Pinterest is making big waves in the social media world. A quiet little startup that is suddenly one of the top 10 [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: social networking
6 Media Trends for Direct Sales in 2012
Media is evolving at such a rapid pace that it can be hard to keep up! And then, as direct sellers, we not only need to be aware of the trends, but we also need to be aware of what makes sense for direct selling. We can’t be just doing media full time. We have [...]
Why I Think Pinterest is the Next Big Thing for Direct Sales
Do you pin? I’m talking about Pinterest, a new social sharing site that users describe as “addicting.” Essentially, users find things around the web that they love, and then “pin” them to boards on their profile. What’s neat about this as opposed to other bookmarking sites is that the boards are all visual. When you [...]
Your Company’s Social Media Manager Needs to Party
Anyone doing social media management for a direct selling company should be handed a kit and sent to do a few parties/sales appointments. There, I said it. Social media for direct selling companies is unlike social media in any other industry. Because if you do not understand what the salesforce goes through day in and [...]
Facebook’s Bias Against 3rd Party Apps
For the last several days we’ve been without power (and heat, and light…) in NJ (which was finally restored last night. Hurray!) Since we manage the social media presences for several clients (some of whom were also without power, thanks to the storm) we had to get creative with regards to posting and responding. Some [...]
Oh, Facebook, Why Do You Make it So Hard?
Oh, Facebook. Why do you make it so hard for me to love you? I really tried to be patient with your new changes. Look on the bright side. Find the benefits. But you’re making it SO hard. I have to use you so differently now, and I really am not enjoying it. This week [...]
Why Are You Ignoring the Fans on Your Facebook Page?
I recently read an article that said that a study has shown that 95% of wall posts on brand Facebook Pages go unanswered. 95%! This really shocked me. After all, isn’t the point of social media to be, well, social? Why on earth would you put up a Page, try to write engaging content that [...]
More Than Social Media
I’ve spent the last several years focusing on social media, and the direct selling industry’s need to embrace this form of communication. We’ve definitely gotten better at it over the years, and it’s now pretty much become standard for companies and consultants to use it in some form. But we have to be careful. Because [...]
