Many application vendors are now offering tools that allow direct selling companies to provide content that distributors can push out through their Facebook profiles. But if this is not approached carefully, a company could find that every distributor could lose their Facebook account. Here are my thoughts on how to handle this.
Business Excellence with Jennifer Fong
Tag Archive: social networking
The 10 Ps – Guest Post by Beth Dornan
From Jennifer: Are you enjoying this guest columnist series as much as I am? I am so absolutely thrilled to be bringing you the perspectives of some of the “movers and shakers” who are using social media so effectively within our direct selling industry.
Today’s post is from Beth Dornan, over at Amway. In her last [...]
Send Your Direct Sales Reorder Business Into Overdrive!
The average customer orders from a direct seller 1.1 times. Why? Because we don’t make the reorder process easy or predictable for customers. Here are some ways that social media can help you increase your reorder business dramatically.
You’ll Pay Millions in Fines if You Violate These Rules
OK everyone, this is a really important post, so put down whatever you’re doing and listen up. I’m giving you my *serious eyes.* I mean it, pay attention.
If you are in a direct sales or network marketing company, your policies and procedures forbid product claims. Don’t believe me? Go read ‘em. Trust me, it’s in [...]
The Online Playground
One of my favorite parts about our Guest Columnist series is the fact that you get to hear WHY certain companies are doing what they do. In fact, some direct sales companies are coming to me and asking if they can share their perspective as part of this series. And that’s fantastic. When the people [...]
Can My Customers See What My Friends Post on Facebook?
This past weekend I had the experience of someone trying to advertise their direct selling business on my Facebook Profile wall. While I had heard of this sort of thing before, I had never actually experienced it, and really had never expected such a blatant misuse of Facebook. Essentially this person had tried to hijack [...]
What Story Are Your Customers Telling?
Today’s post is a bit of a rant, but I hope you’ll bear with me because it DOES have a point. As many of you know, I travel a great deal. I visit corporate clients, helping them with social media strategy, and I also have the opportunity to speak to thousands of amazing direct sellers, [...]
Are You Treating Your Social Networks As an Opt-In List?
When consultants begin using social media for their businesses, there is often the temptation to use this tool as “free advertising.” Instead of using a careful strategy of building relationships and providing value, which takes time, instead we’re impatient and go right for the final goal…the sale or recruit. This results in a steady stream [...]
