Tag Archive: social selling

Important FTC Disclosure Requirements for Direct Sellers

In this article, direct sales and social media expert Jennifer Fong discusses the FTC’s disclosure guidelines for endorsements and how they affect online posts by those in direct sales and network marketing.

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Technology as a Competitive Advantage

Technology is quickly becoming a competitive advantage for direct selling companies. In this article, direct sales expert Jennifer Fong discusses what companies should look for when making a long-term technology plan.

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5 Ways that Direct Selling Companies are Using Facebook Now

Dealing with decreasing organic reach on Facebook? In this post, 6 direct selling companies share how they’re using Facebook effectively now.

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Why is Direct Sales Changing?

The direct sales industry is undergoing a massive shift in large part because consumer and consultant expectations have changed. In this article, direct sales and social selling expert Jennifer Fong explores the reasons for this shift, and what direct selling companies must do to adapt and thrive in this changing environment.

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Lawful Direct Selling is Not a Pyramid Scheme

Direct selling puts economic power in the hands of the everyman. Why is it that rich people with an agenda feel the need to constantly tear down this industry? In this article Jennifer Fong explains how lawful direct selling is different pyramid schemes, and explores why direct selling is so important to the finances of individuals.

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Using Enthusiasm in Social Media to Make the Dream Real

We spend a lot of time talking about how to reach customers through social media. And we hope we can find new recruits, but we’re not always sure how to do that. Why is it that some people easily build their team through social media, while others struggle? I think one of the keys to […]

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