I do a lot of corporate work in the direct sales industry, and thus have the good fortune of networking with a lot of really smart folks in the industry doing social media. We’ve recently been discussing the topic of recruiting with social media. What I found fascinating is that in smaller companies, there is [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: sponsoring
Are You Aware of this Huge Recruiting Opportunity?
I was speaking to my brother the other day. He was telling me a story about how he had attended a dinner party with some friends. Several of them had parents in their early 60′s who had recently been laid off as a result of the recession. All of them were having trouble finding new [...]
Go Do Something That Matters
When you learn how to use social media for your business, this skill set isn’t limited to your work. Suddenly, you have access to a tool that allows you to touch people in many ways. Because ultimately, it’s PEOPLE media. That’s what social media is about. Touching people. Making an impact on their lives. Your [...]
Are You Making This Mistake When Recruiting for Your Direct Sales Business?
Traditional direct selling wisdom is that you focus on telling EVERYONE about the opportunity. “Don’t pre-judge!” is the mantra drilled into us from the day we join the company. And to an extent I get that. Sometimes when we’re new, we’re so afraid of crossing a line that we miss our opportunity to tell people [...]
Using Social Media to Find a New Direct Sales Opportunity (or, What to Do When Your Company Closes)
A direct selling company closed its doors recently. This has been an incredibly tough economy to run a business in, and direct selling companies were not immune to it. Whenever this happens it hurts my heart on a couple of levels. I know the heartache that consultants who have invested in a company feel when [...]
Using Social Media to Achieve Leadership in Direct Sales
Today’s post is the next in a series discussing the successes direct sales professionals are experiencing through the use of social media. I conducted a poll a few weeks ago asking direct sellers what social media tools they are currently using. 37% said they use Facebook, 23% are using Twitter, 23% use LinkedIn, and 17% [...]
Twitter, Facebook, LinkedIn…What's the Difference?
While there are many tools available for social media marketing and social networking, the biggies that emerge are Facebook, Twitter, and LinkedIn. While it may be tempting to view these tools as all pretty much the same thing, they have distinct differences, and as a direct sales professional, it is important to understand this difference. [...]
There Are No Pity Purchases Online
If you’re in direct sales, as either a direct seller or a corporate executive, you know what I’m referring to in the title of this post. The pity purchase is the purchase a customer makes at a party because they feel that they should buy SOMETHING. So they locate the cheapest item in the catalog [...]
