Media is evolving at such a rapid pace that it can be hard to keep up! And then, as direct sellers, we not only need to be aware of the trends, but we also need to be aware of what makes sense for direct selling. We can’t be just doing media full time. We have [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: strategic planning
The Elusiveness of Measuring Social Media ROI
I recently purchased Purex Complete Crystals fabric softener. (All of you that sell this type of product, cover your ears and hum quietly to yourself. There is a point here.) This type of fabric softener is added to the washer, rather than the dryer sheets I’ve always used. What caused me to buy it? I [...]
Is It Worth It?
Every day is busy, filled with a flurry of activity for family, business, volunteering, and the like. Sometimes we get so busy that we simply go through the motions, just doing what’s expected of us. Today the Direct Selling Education Foundation shared a post called “How Are Those Goals Working for You?” In it, they [...]
Business Doesn’t Grow in Your Spare Time
Too many of us have been guilty of selling the opportunity as something you can do “in your spare time.” Then we’re surprised when people take us at our word, join, and aren’t successful. The fact is, it takes intentional, planned action to succeed in direct selling. If you’re simply saying “I’ll plan parties when [...]
The Art of Discipline
Recently I helped my daughter clean out her room. (It was a full-day activity.) I do this periodically with my kids, and help them re-establish where everything goes. We also eliminate excess things that don’t have a place (which is what led to the problem in the first place.) However this time we’re also doing [...]
How to Build Your Direct Sales Team Right Now
I was recently speaking with a client who was looking to grow recruiting numbers for August. It seemed like things had slowed down considerably, and this client was looking for ways to turn things around. Of course one of the first questions I was asked was how social media could fix this. And I had [...]
Friends, Friends, Friends – Guest Post by Mark Bosworth
From Jennifer: Today is day 2 of our guest article series while I’m on vacation. Today I’m thrilled to share with you the insights of Mark Bosworth, Sr. VP of Sales and Marketing for SwissJust. Mark and I go back a ways in the industry, and I love sharing technology ideas with him for the [...]
K.I.S.S. (Keep it Simple, Smartie!)
One of the big mistakes that I see direct sellers often make is following the advice of “social media experts” who advise them to use every social network under the sun. And while the advice of these folks may be very valid, it doesn’t take into account one very important fact: Social media is not [...]
