Tag Archive: strategic planning

Is Your Direct Selling Company Attractive to All Generations?

The direct selling industry is going through an unprecedented transformation, thanks to the evolution of technology and communication. I share my thoughts on where the industry is going and what direct sales companies need to do to remain competitive in my guest post today on The World of Direct Selling blog: Reinventing the Direct Sales Industry […]

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Tips for Creating Your Direct Sales Company’s Mobile Strategy

A solid mobile strategy is an important element for the growth of a direct sales or network marketing company. Here are some tips to keep in mind as you create your company’s mobile strategy.

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Are You Ready for the Shift?

The direct selling industry is changing again. When social media first came on the scene, we didn’t realize right away how it would completely transform the industry. But it’s not done yet. New forms of communication and the expectations of a generation (and those that follow) have changed the game. As a business that relies […]

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The Future of Direct Selling: Gamification

Recently, I’ve been spending a lot of time looking at consumer trends as they relate to the direct selling industry. It’s important to understand consumers…how they want to shop, where they spend their time, what’s important to them…if we want to remain relevant as an industry for the long term. It’s no secret how online […]

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Creating a New Future for Online Sales in Direct Selling

I love the direct selling industry. If you’ve read my blog for a while, this is nothing new to you. I’m passionate about the opportunity it creates for people, and I’ve been blessed by the relationships I’ve been able to grow through my time in the industry. I also believe in looking forward. Back in […]

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Posting for the Salesforce Isn’t Social

It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a product that allows direct selling companies to post on social networks on behalf of their salesforce. These vendors […]

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