Tag Archive: strategic planning

Posting for the Salesforce Isn’t Social

It seems like it happens every year. Some technology vendor or another comes up with this “great new idea” that no one else is doing, and so they think they should. They think they should offer a product that allows direct selling companies to post on social networks on behalf of their salesforce. These vendors […]

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Book Review: The Impact Equation by Chris Brogan and Julien Smith

Book review of The Impact Equation by Chris Brogan and Julien Smith ~ Jennifer Fong, Direct Sales & Social Media.

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Awesome Free Resource You’ll Want to Get Right Away

The Direct Selling Education Foundation (DSEF) has just released a free ebook called Creating Your Success Mindset that will help you become more intentional about the activities you do each day to build your business. Get it here: http://bit.ly/dsefebook2

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Just Released! Groundbreaking Direct Sales Industry Social Media Study

Today I’m excited to announce that we’re releasing the results of a groundbreaking study we did on social media use in the industry. We surveyed more than 20 companies in our industry who are using social media, and discovered lots of great information about how companies are structuring their social media programs, what they’re budgeting, […]

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We Need to Reimagine the Direct Sales Party

As part of my consulting work, I often sit in meetings with direct selling companies where at least one person at the table is from Generation Y. And almost without exception, that young person confides at some point during the meeting that they would never host a direct selling party with their friends. It doesn’t […]

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6 Media Trends for Direct Sales in 2012

Media is evolving at such a rapid pace that it can be hard to keep up! And then, as direct sellers, we not only need to be aware of the trends, but we also need to be aware of what makes sense for direct selling. We can’t be just doing media full time. We have […]

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