One of the big mistakes that I see direct sellers often make is following the advice of “social media experts” who advise them to use every social network under the sun. And while the advice of these folks may be very valid, it doesn’t take into account one very important fact: Social media is not [...]
Business and Technology Excellence with Jennifer Fong
Tag Archive: strategic planning
Quit Trying to Game the System
I was recently hired by a company to optimize their social media presences, and get them started with effective community management. It’s something we do for a lot of companies, and I really enjoy the work. This time, however, I was taking over from a pretty big agency. “Cool,” I thought. They’ll have a lot [...]
Does Your Social Strategy Need a Refresh?
When using social media for your direct sales or network marketing business, it’s important to know what you want as a result of the experience. Because you’ll be spending time on it, and your time is worth money, you need to be sure that your actions are bringing a positive result to your business. But [...]
Professional Development Matters
As you read this, I’m packing up and heading off to BlogWorld in New York. I’m super excited to be attending this conference. It’s been a goal for several years, and I finally made the time. And as I thought about this, I realized it’s something we all do. We get so busy with our [...]
Are You Taking Advantage of What Your Company Provides Online?
Many direct selling companies have online presences today. And a large majority of them are doing some really great things with them. They’re putting out great content that is easily sharable, from videos to articles to tips, and lots more. To have an effective online presence, really all you need to do is keep track [...]
Don’t Be a Social Media “Expert”
Sometimes I get asked by independent salespeople about some pretty detailed social media topics. People looking for ways to enhance their blogs, or take their social media presence to the next level. And while I understand the desire to use social media tools well, so that you get the maximum benefit for your business, you [...]
New Things
I recently helped a client of mine launch a video contest. It’s pretty exciting (and the prize is a really sweet prize pack). But it’s also something brand new for this client. What’s been fun is watching them embrace this process, learning what they need to to make it work. The opportunity for additional company brand [...]
Are You Making Money in Your Direct Sales Business?
Are you making money in your direct sales or network marketing business? Really, truly turning a profit? Sure, you can point to that party you did last night, or those sales you made last weekend, and show the commission you earned as a result of those sales. But have you considered what it cost you [...]
