This week I got a notification on Facebook that I had been tagged in someone’s note. I went to see what it was about, and lo and behold, it was an ad. I was one of MANY people tagged in this note. HOW LAME.
And I’d just like to take a moment to explain what’s wrong with this, so we don’t start seeing a whole flurry of these:
- Your friends on your profile have not opted in for ads. That’s what a Page is for.
- It’s against Facebook Terms of Service to advertise through a profile. A profile is for personal use.
- It’s annoying. When you tag someone, they think you’re talking about them. When you get a notification that turns out to be nothing more than an ad, you’ve done damage to your credibility.
Don’t be a drive by tagger. You can market your business, but do it in appropriate places. Otherwise you’re wasting your time on social networks.