Note from Jen: I identified text messaging (also know as SMS) as one of the big media trends this year for direct sellers. Anyone with a member of Gen Y in their family or on their team knows that often the ONLY way to reach people in this demographic is with a text message. And we as direct sellers need to start looking a bulk text messaging as one of the tools we use to communicate with customers, hostesses, and our teams. I recently spoke with Michelle Flick and her team over at VZN Moble Technologies about this very subject. VZN offers bulk texting solutions for direct sellers, so I asked her to share some information about this in a guest post. Enjoy!
Taking the Temperature of Text Marketing
Guest post by Michelle Flick
“Do u kno where the therm is?” This is the text message I received from my 13-year-old daughter at 6:00 am on a Wednesday morning. Translation: “I really don’t want to go to school today, so I am asking you where the thermometer is so you will know I don’t feel good.” Because I am a compassionate, sensitive mother, I charged out of my room, walked the exactly 30 steps to her bedroom, and informed her that when she needs to ask me a question, she should do what millions of kids from my generation did…crawl to mom and dad’s door and yell in a pathetic voice that you need them. I refuse to be reduced to communicating with my child via text message in the wee hours of the morning.
Now, I did make sure that she was OK. We took her temperature, and it turned out that all she was suffering from was a bad case of Middle School Morning. However, it got me thinking: When is it appropriate and beneficial to text? My daughter’s text message may have hit a nerve, but it had the desired effect. The message was sent with specific information and a call to action; I read the message, and immediately responded. If my daughter had been running a text marketing campaign, it would have been a hit! For a smart, savvy business, how powerful is that?
In the Direct Selling Sphere, imagine having instant communication with your team. You can send call reminders to boost conference call attendance. Grow a database to effectively communicate important messages. The name of the game in Direct Selling is building relationships and communication. We live in a mobile society and instant communication is vital. Emails can sit in your inbox for days; Text Messaging is the quickest, most cost effective way to spread the word.
Immediacy is the KEY when using SMS messaging to inform and drive business. There is tremendous power in knowing you can create a message that will be read by hundreds or thousands of people in mere moments. Your message is important and people want to read it – most within four minutes or less. Focus on the call to action when sending a call reminder, a promotional link, a push to a product page or even a Job Well Done!
Get your Message out there!
Michelle Flick is general Manager of VZN Mobile Technologies in Central Florida and is a mother of four, wife of one rambunctious husband, therefore making her a caffeine addict.