Technology is Not the Business

My Family on Vacation

I’m back from a wonderful vacation week with my family, feeling refreshed and energized (and slightly sunburned!), and ready for a brand new week!  First of all, I want to express a HUGE amount of thanks to my wonderful guest bloggers last week.  Each of them provided such a thought provoking and insightful article, and I hope you enjoyed them as much as I did.  I am grateful to have such smart people who are willing to share here while I’m gone. Thank you!!!  (And be sure to check out their websites and links…lots of good stuff coming from those folks!)

I also must say thank you to those wonderful folks who sternly reminded me to get back to vacation when I did a quick check-in on Facebook last week, telling me you’d still be here when I got back!  Thanks for having my back, guys.  I appreciate you!!!

You know, one of the things that’s so interesting about all of our guest posters from last week is the fact that each of them knows one very important thing: while they all are interested in technology and its impact on the direct selling world, they understand that technology is NOT the business. It merely helps to facilitate the business.

I see this for myself personally.  Yes, I write a blog that many of you subscribe to.  Yes, I’m active on Facebook and other social networking tools. But at the end of the day, that’s not what makes me money.  When I first got started with social media for business as a consultant, I spent a LOT of time on these tools.  Why?  Because I wasn’t that busy on my income producing activities yet.  But now, I have to schedule my social media time.  Find ways to get to it efficiently.  Because now I’m a lot busier with the BUSINESS of helping direct sales companies put into place strategic social media presences.

Yes, social media is a great way to meet people and build relationships with them.  But if you think it’s the end game, you’re going to fail (even if you write a wildly popular blog, have thousands of friends, etc.)  Because none of these things provides the paycheck in direct selling.

If you want to succeed at direct sales, you have to step away from the computer and make sales (book parties in party plan), follow up with people, recruit new distributors, and develop leaders within your organization.  In short, you still have to work the business.

Keep social media in the proper perspective.  You still have to be good at direct sales if you want to make money.  Don’t expect social media to be the magic bullet that’s suddenly going to make you money in your business.  Social media is an incredible networking tool, but that’s where it ends.  You still have to do the business if you want to be successful.

Your thoughts?

3 Responses to Technology is Not the Business
  1. Valerie Long
    August 2, 2010 | 9:45 pm

    I truly believe you hit th nail on the head. A business will not prosper and grow if you are constantly in front of the computer. It takes hard work and dedication to make a business prosper. People like the personal care we can give them as consultant’s. I find social media as a tool to get the information out there, but to build lasting relationships and customers you must take the time to care for people individually.

    Thank you Jennifer for such a great post!

  2. Kristie Sloan
    August 2, 2010 | 11:33 am

    You are so right! Technology provides tools for our businesses, but we must know how and when to use these resources. People have had successful businesses long before these tools were available.

    Your family looks so relaxed in your picture! Hope you had a great time.

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