The big box store down the road sells widgets too. Your widgets are better. But their widgets can be had at a moment’s notice. In fact, as soon as someone thinks about widgets, they can get in their car, drive down the road, and 20 minutes later they have a widget. They know this. It’s predictable. It’s easy.
But your widgets are better.
Your biggest challenge, however, is being the first thing people think of when they think widgets.
How do you occupy that all-important piece of real estate in a prospect’s mind, when they think of widgets?
You don’t have fancy, Madison Ave-produced commercials to remind people about you and your widgets. And you’d love to be able to call each and every customer regularly to remind them about you and your widgets, but you simply don’t have enough hours in the day.
So how do you come to mind first when someone thinks about their need for a widget?
Social media is a goldmine when it comes to staying in your prospect’s mind, related to your product or opportunity.
First, you need to connect. Find out where the buyers of widgets hang out online. What are the popular social networks for widget lovers? It might be the biggies like Facebook. It might be widget-specific networks. Find out where they are and join them. Jump into the conversation. Share tips that you know about widgets. Answer questions. Be valuable. People will come to associate you with widgets.
Next, invite every customer that buys from you once to connect with you online. Comment on their pictures and statuses. Become more than a widget salesperson. Become a friend.
When it’s time for someone to purchase their next widget, will they think of big flashy ads for big box stores that sell everything? Or will they think of the time you answered their question and gave them great advice about how to use their widgets? They’ll feel warm inside when they remember how nice you were when you commented on the picture of their baby bunnies. (They most likely have no warm and fuzzy associations with the big box store.)
Who will they think of when they need another widget? They’ll think of you. Because you’re in mind.
You must be present and participate in order to succeed in social media. But when you do, you’ll be in mind. And that’s a powerful place to be.
Photo credit: mil8