From Jennifer: This week I’m on vacation, and have promised my kids I will not touch a computer (of course, we never discussed my smartphone…) 🙂 Anyway, while I’m gone, I am super-fortunate to have some amazing guest columnists lined up who are going to share some incredible insight with you. Each of these columnists is “in the trenches,” working on social media at the corporate level in a direct selling company. The result is great content for you!
Today’s post is from my good friend Lori Sauerwein, Director of Strategic Development for Reliv International. She’s got some great things for you to think about when interacting with your company’s Facebook Page. Enjoy!
The Do’s and Don’ts of Effective Facebook Fandom
by Lori Sauerwein
Congratulations! Your company has a Facebook Page. And they’re doing their part with regular posts of great tips, articles, ideas, information and other fun stuff that will interest your customers, prospects, and organization. But company posts alone do not make a vibrant, effective brand page on Facebook. It’s up to you – and the rest of the brand community – to bring that page alive with your interactions. Engagement, after all, is the key to building relationships.
So what should you post on your company’s Facebook Page? It’s important to remember that what you say on the page will live forever. You also need to keep in mind that you aren’t just talking to your fellow distributors/consultants — customers, prospects, and people who are just hearing about your company will also see what you post. With that in mind, I’ve compiled a short list of 6 Do’s and Don’ts for posting on your company’s Facebook Page:
Do: Proofread your comment or post before clicking “share.” Spelling mistakes, typos, and simple grammar errors are not only distracting, they reflect badly on you. Plus, you need to consider how your message might be interpreted (or misinterpreted) by someone who is new to your company or your brand. A quick read through can avoid a lot of confusion.
Don’t: Be negative, complain or contradict the facts of something your company posts. Jennifer has written numerous posts about why the company Facebook Page is not the place to air your complaints. It’s also not the place to call into question the integrity or credibility of your company. And adding a comment that a particular post is “stupid” or “wrong” is doing just that.
Do: Interact regularly on your company’s Facebook Page. Your excitement, enthusiasm, and experiences are an important part of your brand’s community.
Don’t: Comment on every single post with a slightly different version of the same message. I call these “perpetual posters” and their messages quickly become “white noise” that everyone else ignores. Don’t jeopardize your personal credibility by feeling you have to jump in the middle of every conversation, whether you have something relevant to add or not.
Do: Share your thoughts, tips, and ideas. This not only adds value to the page, it validates you as a trusted resource for your customers, prospects, and organization.
Don’t: Post messages or solicit stories about obscure situations, specific diseases, or other topics that may stray over the line into making claims or violating compliance guidelines. This puts everyone at risk and can cause confusion among customers and prospects. So, if you’re looking for specific information, contact your upline leader or visit the company website.
Do: invite everyone you know to “Like” the Facebook Page and become part of your brand’s community.
Do: Have fun! Your company’s Page is the ideal place to celebrate your brand. Let people know how your products and business have positively impacted your life. Let others get to know you by sharing your passion!
What do you think?
Graphic credit: conduit.com
Lori Sauerwein is Director of Strategic Development and social media champion for Reliv International, based in Chesterfield, Missouri. Lori’s career spans more than 25 years in the direct selling industry and encompasses field communications, sales promotion, new product development and strategic marketing. Today, she manages Reliv’s strategic planning process. Lori is passionate about social media, direct selling, her family and sci fi. She is chronicling her family’s history with a collection of heirloom recipes that span four generations.