When working with a customer, it’s a great idea to invite that customer to connect with you on Facebook after the sale. Why? Because it gives you one more tool to follow up with that customer, and it’s easy for the customer to reach you again when they’re ready to reorder.
But with the many Facebook options – Profiles, Pages, and Groups – you may be asking yourself where you should connect with the customer first.
My advice is to connect with that customer first through your Profile. (Remember, the Profile is your personal presence on Facebook.) While you won’t be able to share your latest specials and business messages through your Profile (you shouldn’t ask people to spend money through your Profile), connecting here first is smart for a couple of reasons:
- A Profile is 2-way communication. This means you can see what’s going on in a customer’s life and can comment on it. This keeps you more visible to the customer, and also allows you to make relevant product and opportunity recommendations when the time is right for that customer, based on what you see going on in her life. You can’t see posts from customers if you just connect through a Group or Page, unless they choose to post directly on your Page or Group.
- You control the friend request. Rather than giving the customer the URL of your Facebook Page, and hoping they go there and “Like” your Page, you can send a Friend request to the customer, which she’ll be notified about through Facebook.
Now this is not to say that you can’t later invite that same customer to connect with you on your Page or in your Group. (This is a great conversation to have when you’ve called that customer to be sure she’s received everything and is satisfied.) Once they join you in a business environment on Facebook you can share those specials and other business-related content. But the relationship begins through your Profile.
Sure, you’ll have to be sure that what you share through your Profile is appropriate for your customers to see. But that’s a good idea anyway, since your social networking content can go a lot further, and last a lot longer, than you may anticipate. Better safe than sorry!
How do you connect with your customers online? Would love to read your thoughts in the comments below!