The Importance of Perspective When Using Social Media for Business

Holidays have been celebrated, New Year’s been rung in, and most of us are back to work for the first time in 2010. (Is that two thousand ten or twenty-ten?  I vote for the latter!)  After a whirlwind year, I relished the time between Christmas and New Year’s to take some time off to spend with my family.  We visited a children’s museum, went bowling, went sledding at grandma’s, and more.  Ultimately, though, it was about taking time to reflect on what was most important to us.

And that brings me to the topic of today’s post.  Make sure you’re also focusing on what’s important in your business.  It’s very easy for us to get uber excited about social networking for business.  It’s very gratifying in many ways.  For one, there is always someone to talk to, and that feeds our need to relate to others.  If you blog, when the comments start about how great your stuff is, it’s incredibly affirming.  All this stuff makes us feel good.  Sometimes it feels better than the actual work we have to do to build a direct selling business.  It’s frustrating when we have to try to get more bookings, have that person we were SURE would join decide not to, or try to motivate the person on our team who could do so much more if they would just apply themselves.

It’s important to remember, however, that the basics of a direct sales or network marketing business still apply, and are what makes you money at the end of the day.  Part of being in business is doing EVERYTHING that’s necessary to get the job done, even the things that aren’t as much fun.

In terms of social media, that means making sure that you schedule your social media time along with the rest of the activities you need to do in order to have a successful and profitable business.  Don’t REPLACE your business with social media.  Remember, it’s just one of many marketing tools you have at your disposal.  Keep your perspective in order to make the most of online tools.

What do you think?

4 Responses to The Importance of Perspective When Using Social Media for Business
  1. Pat Goode
    January 6, 2010 | 8:17 pm

    As always, Jennifer, your articles are insightful and right on the money. While Social Networking is fun and an important business strategy, it is only one of the many facets of managing a successful business.

    This is a perfect time of year to re-evaluate your business strategies. See what’s working and what is not. Discard strategies that do not support your business goals.

    Like every business strategy, social media should be alloted a certain portion of your day, and not interfere with the progress of the overall business plan.

    Thanks Jennifer,

    Pat Goode RN, ARNP/FNP, CLNC

  2. Larna Pittiglio
    January 4, 2010 | 4:59 pm

    Couldn’t agree with you more Jennifer…

    The key is to do a plan for our business… make all the decisions about how many parties we want to be doing, sales, team building etc… what we are going to do to get the growth we want etc

    And then decide on a social media strategy to fit that plan.

    The reality is Social Media is a part of a long term business plan for direct sellers…. it is not going to solve ’empty bookings’ in the next 6 weeks….

    Which means using social media to enhance the traditional direct sales model… not replace it.


    • Jennifer
      January 5, 2010 | 11:51 am

      Absolutely Larna! It all comes down to the fact that those who plan are more likely to succeed. If we try to fit stuff in along the way without figuring out how it all connects, we’ll waste valuable, income-producing time!


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